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Media Relations
The old-school PR playbook of scattered press releases and one-off announcements has been shoved aside. Today’s most successful thought leadership campaigns have an articulated and aligned strategy. We accomplish this through our Point of View (POV) Marketing Model.
POV lives at the center of your Master Narrative—a provocative statement that identifies and answers a chronic market need. It is supported through three levels of activity: Market Actions, Market Commentary and Milestone Announcements. Together, they form a platform for plotting and measuring PR efforts against a constant view of your business goals.
Contact us to learn how we can help you develop and publicize your industry point of view.
involves joining or shaping the media articles or dialog by inserting your quotes and comments that tie to your POV. This can be achieved through reguler media contact, reporter emails, podcasts, expert bio listings, letters to the editor, blog postings, editorials and e-newsletters.
are the least supportive of your POV Marketing, yet the only one most firms consider. Done well, they put your announcements into a more relevant context – giving reporters and your audience more to talk about. Instead of "news briefs" you get rich full stories that people remember and act on.
involves joining or shaping the media articles or dialog by inserting your quotes and comments that tie to your POV. This can be achieved through regular media contact, reporter emails, podcasts, expert bio listings, letters to the editor, blog postings, editorials and e-newsletters.
include orchestrated activities designed to directly reinforce the POV, such as conferences, micro-websites, market surveys, industry leadership moves, and timely PR events.