Story Essentials

Seven Story Must-haves

A story (or narrative) is a vivid presentation of information that plays on the self-identity, memory and meaning-making of an audience. A master narrative is the umbrella story that anchors all supporting stories, anecdotes and messages.

Based on our experience and research, we have developed the following criteria for effective story. Roll over the graphic below to find out how we define NARRATE.

 

 

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