A story (or narrative) is a vivid presentation of information that plays on the self-identity, memory and meaning-making of an audience. A master narrative is the umbrella story that anchors all supporting stories, anecdotes and messages.
Based on our experience and research, we have developed the following criteria for effective story. Roll over the graphic below to find out how we define NARRATE.
must offer new idea or perspective to audience
must be true to the teller’s position and experience
must contain visual and visceral stimuli
must be meaningful to audiences
must have beginning, middle and end
must create rising and falling action
must hold attention and induce participation