Alex Caldwell


What my business card says:

Creative Director

What I actually do:

I drive the creative vision of all work at Braithwaite. Leveraging my background in design and my experience in digital to turn good ideas into great ideas.

Marketing pedigree:

10+ years of marketing agency experience.

Most recent success:

Fulfilling a childhood dream by rebranding a major sports organization, making sure to pay homage to their history with a focus on their future.

Remind me to tell you the story about …

The time my ad pitch moved a CMO to tears, in a good way.

Book I recommend to clients:

“Creativity Inc” – is a manual for anyone who strives to unleash a creative environment for their team to thrive in.

What I do for fun:

When I’m not designing or learning something new, I’m out on the disc golf course as the Course Pro at the Friends of Sedgley Woods.


Philadelphia University (Now Jefferson University) with a Bachelor’s Degree in Graphic Design.

Title of my autobiography:

“Don’t Ever Stop Learning – Cultivating a Growth Mindset”

How to reach me:

Meet more of our team!