Alex Caldwell

 

What my business card says:

Creative Director

What I actually do:

I drive the creative vision of all work at Braithwaite. Leveraging my background in design and my experience in digital to turn good ideas into great ideas.

Marketing pedigree:

10+ years of marketing agency experience.

Most recent success:

Fulfilling a childhood dream by rebranding a major sports organization, making sure to pay homage to their history with a focus on their future.

Remind me to tell you the story about …

The time my ad pitch moved a CMO to tears, in a good way.

Book I recommend to clients:

“Creativity Inc” – is a manual for anyone who strives to unleash a creative environment for their team to thrive in.

What I do for fun:

When I’m not designing or learning something new, I’m out on the disc golf course as the Course Pro at the Friends of Sedgley Woods.

Education:

Philadelphia University (Now Jefferson University) with a Bachelor’s Degree in Graphic Design.

Title of my autobiography:

“Don’t Ever Stop Learning – Cultivating a Growth Mindset”

How to reach me:

acaldwell@gobraithwaite.com

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