What my business card says:
Senior Account Executive
What I actually do:
I drive content marketing and public relations strategy from idea to execution to placement, using my knowledge of the media and relationships with reporters to help best tell my clients’ stories.
I’ve been a storyteller for my entire professional career as a journalist turned marketing professional. I spent several years behind the mic working as a radio reporter/producer before moving into marketing and PR.
Most recent success:
Helped strategically use a client’s story to design a compelling and media-friendly campaign during a major political event in Philadelphia.
Remind me to tell you the story about …
My first, only and most embarrassing appearance as a mascot.
Book I recommend to clients:
“Start With Why” — valuable insight for business leaders and businesses as a whole
What I do for fun:
I bike when it’s warm, ski when it’s cold and do crossword puzzles year-round. I also debate the merits of the DH and if hockey is the greatest sport to watch in-person—among other things.
Syracuse University, broadcast journalism major with a concentration in marketing
Title of my autobiography:
“Minor Matters, Major Madness — Lessons in Storytelling Learned from Minor League Baseball”
More of my thinking:
How to reach me:
215-564-3200 ext. 120