The Judgements of Paris and Princeton showed how much perceptions affect palates.
The concept has shown that businesses can work together to grow the financial pie.
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
It’s a great example of how marketing can help diversify income streams.
Here’s our definition of content marketing, and how to do it right.
By using a suite of creative marketing ideas, they created a distinct story.
By being open and actively promotional, they galvanized support.
And why companies should create deeper connections.
They’re an easy way to earn credibility.
Leaders shouldn’t be afraid of making waves.
What the Yom Kippur War has to do with your corporate brochures.
All commerce is a value exchange.
Here’s a thought leadership example that stands the test of time.
From anonymous bottom feeder to high-brow cuisine.
Simplification is tough. But, in many ways, simpler’s better.
He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Vin Scully’s a revered sports figure, but he was also an amazing storyteller.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
Business people have a lot of explaining to do. Literally.
There used to be a time when all PR firms did was announce stuff. That time is long gone.
It’s crazy how many examples and lessons from this book we use all the time.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
Truth is, the large majority of businesses should focus on marketing fundamentals.
The most fundamental part of marketing is communicating what, how and why a business does what it does.
This classic coined the term and still holds up today.
When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man.
There are some public relations and crisis communications lessons from Sam Hinkie’s tenure with the Philadelphia 76ers.
If you’re in a sales function, this is required reading.
Carmine Gallo describes in great detail why so many presentations given at TED conferences have gone viral.
The evolution of selling, and how to do it right in the 21st Century.
Does the world need more creative ideas, or more creative action?
“Business Adventures” is a perfect pairing of business insight and storytelling.
The year 2015 marked a significant milestone in marketing’s evolution.
The term “brand” is so overused. That’s why “The Brand Gap” is arguably more useful now than ever.
“The Power of Habit” is called a “business book,” but it’s a fascinating read in general.
It’s an essential guide to business storytelling.
Or, how your creative ideas and abdominal muscles are a lot alike.
We love sharing smart stories. That’s why we’re starting up a book club.
How many PR professionals are there, and how many journalists are there? There isn’t a simple answer.
It’s all about authenticity.
Was Meek Mill’s beef with Drake a smart marketing move?