It’s hard to imagine today, but there was a time when people weren’t interested in buying avocados – let alone paying extra for them.
Brands don’t have total control over how their messages are perceived and remembered.
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?
In setting yourself apart from the competition, it pays to look at the entire customer experience.
Why would a brand with 60 years of recognition suddenly change its name?
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
OUR THINKING ELSEWHERE
The Wall Street Journal spoke to Hugh Braithwaite about tackling investor unease in the wake of a price drop at TP ICAP.
Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Hugh Braithwaite wrote this article for Fast Company about how leaders need to think differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
CEO Hugh Braithwaite spoke to The Wall Street Journal about when advertising boycotts make sense — and when they’re an overreaction.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.