Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
When naming your business, consider the fundamentals of your brand experience and how you want to be perceived.
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
OUR THINKING ELSEWHERE
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Our Associate Vice President Steve Wanczyk joined Wharton Business Radio to discuss a number of recent brand crises.
Hugh Braithwaite offered his expert crisis communications opinion on this pharma company’s response to a scathing investigatory news article.
Hugh Braithwaite wrote this article for Fast Company magazine about how leaders need to lead differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.
The Wall Street Journal turned to Hugh Braithwaite to grade this company’s response to allegations that managers manipulated sales metrics.