Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
On our 8th episode of “Wrong Story Short,” Braithwaite’s Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing.
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The world’s most famous bike race began as a smart content marketing campaign.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong and company the first humans ever to set foot on another world.
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
OUR THINKING ELSEWHERE
The Wall Street Journal spoke to Hugh Braithwaite about tackling investor unease in the wake of a price drop at TP ICAP.
Hugh Braithwaite let The Enterprisers Project in on some of the best kept secrets about presentation
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Hugh Braithwaite wrote this article for Fast Company about how leaders need to think differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
CEO Hugh Braithwaite spoke to The Wall Street Journal about when advertising boycotts make sense — and when they’re an overreaction.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.