Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
The complicated branding backstory behind one of the NBA’s best slogans.
They didn’t just promote the features of their product. They convinced society to smile.
It shows marketing can do more than just push products. It can actually create markets.
When SportVision’s business was threatened, the best defense was a strong marketing offense.
The Judgements of Paris and Princeton showed how much perceptions affect palates.
The concept has shown that businesses can work together to grow the financial pie.
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
It’s a great example of how marketing can help diversify income streams.
OUR THINKING ELSEWHERE
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Our Associate Vice President Steve Wanczyk joined Wharton Business Radio to discuss a number of recent brand crises.
Hugh Braithwaite offered his expert crisis communications opinion on this pharma company’s response to a scathing investigatory news article.
Hugh Braithwaite wrote this article for Fast Company magazine about how leaders need to lead differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.
The Wall Street Journal turned to Hugh Braithwaite to grade this company’s response to allegations that managers manipulated sales metrics.