He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Los Angeles Dodgers broadcaster Vin Scully broadcasted his last game on Oct. 2, 2016. He’s a revered sports figure, but he was also an amazing storyteller.
Fast Company magazine originally published this feature by our founder and CEO Hugh Braithwaite on leadership in an open office culture.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
As part of the “If I Knew Then” series in Crain’s Philadelphia, our founder and CEO talks about the benefits of our open office layout.
Business people have a lot of explaining to do. Literally. The problem is, explaining something effectively is a skill, but we rarely think of it that way.
There used to be a time when all PR firms did was announce stuff. That time is long gone.
How do we know that “Made to Stick” is a modern marketing classic? We realized how many examples and lessons from the book we use all the time.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
Despite what the latest magazine articles say, the truth is that the large majority of businesses would be far better off focusing on marketing fundamentals.
The most fundamental part of marketing is communicating what, how and why a business does what it does.
As society became over-communicated, Al Ries and Jack Trout introduced a new marketing concept that could help brands cut through the noise – positioning.
When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man. That experience lead him to write his latest bestseller, “Smarter Faster Better.”
In any business, there are consequences when an organization loses control of its narrative.
The Challenger Sale has definitely become part of the standard business lexicon since its first publication in 2011. In fact, if you’re in a sales function, it’s likely been required reading.
Carmine Gallo describes in great detail why so many presentations given at TED conferences have gone viral.
Daniel Pink’s “To Sell is Human” is one of several Braithwaite bookshelf favorites. In it, he tracks the evolution of selling, and provides insight on successful selling in the 21st Century.
Does the world need more creative ideas, or more creative action? We lean toward the latter, and that’s why “Originals” is such a special book.
“Business Adventures” book was first published in 1969, but went out of print for a period of time, until Bill Gates and Warren Buffett brought it back to life.
“Experiences: The 7th Era of Marketing,” isn’t a work of history, but it does present a compelling argument that 2015 marked a significant milestone in marketing’s evolution.
The term “brand” has been overused to the point that all specific meaning has been eroded. That’s why “The Brand Gap” is arguably more useful now than ever.
“The Power of Habit” is often called a “business book,” but it’s a fascinating read for anyone who wants to better understand how people operate.
Parents persuade children to eat by telling them stories about how spoons are airplanes and broccoli is dinosaur food. But business people hardly tell stories at all. Weird, right?
Your creative ideas and your abdominal muscles are a lot alike. If you think you can hone them in only a few minutes, get used to dull results.
We like reading about marketing and business. We like understanding how people think, and how to better communicate. And we just like sharing good stories. That’s why we’re starting up a little book club.