THINKING

Showing you how we think is better than telling you

THINKING

The story behind the KISS Principle

Simplification is tough. But, in many ways, simpler’s better.

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Hugh Braithwaite talks to Wall Street Journal about garment retailer’s crisis response

Our founder and CEO weighs in on an international crisis communications response.

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WSJ interviews Hugh Braithwaite about crisis response to fake news

While the discussion about “fake news” has mainly revolved around hoaxes and misreporting on politics, more than a few businesses have found themselves in the crossfire.

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About Us

We’re a full-service, story-driven marketing agency based in Philadelphia. We help companies and causes win through the art and science of compelling narratives.

Long Story Short

Introducing our newsletter, Long Story Short. We'll send you a brief story with a smart marketing insight every Monday morning.

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