Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
With art, a person’s emotional response to a piece does not determine its quality.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Why companies should consider streamlining internal processes a competitive advantage.
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
OUR THINKING ELSEWHERE
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Our Associate Vice President Steve Wanczyk joined Wharton Business Radio to discuss a number of recent brand crises.
Hugh Braithwaite offered his expert crisis communications opinion on this pharma company’s response to a scathing investigatory news article.
Hugh Braithwaite wrote this article for Fast Company magazine about how leaders need to lead differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.
The Wall Street Journal turned to Hugh Braithwaite to grade this company’s response to allegations that managers manipulated sales metrics.