It’s tempting to impose your personal opinion when you’re the highest-paid person in the room, but it’s smarter to fully consider and trust the perspectives of others when making a major decision.
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Why companies should consider streamlining internal processes a competitive advantage.
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.
OUR THINKING ELSEWHERE
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Our Associate Vice President Steve Wanczyk joined Wharton Business Radio to discuss a number of recent brand crises.
Hugh Braithwaite offered his expert crisis communications opinion on this pharma company’s response to a scathing investigatory news article.
Hugh Braithwaite wrote this article for Fast Company magazine about how leaders need to lead differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.
The Wall Street Journal turned to Hugh Braithwaite to grade this company’s response to allegations that managers manipulated sales metrics.