While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
When Octavius changed his name to Augustus, the rebrand sent a powerful message about how he planned to rule the Roman Empire.
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of hte long-term approach to NASA’s marketing strategy.
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
An unfulfilling internship can be just as much your fault as the company that hired you.
The Fyre Festival was supposed to be known as the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it? What would you say about your offering? What would you focus on?
OUR THINKING ELSEWHERE
The Wall Street Journal spoke to Hugh Braithwaite about tackling investor unease in the wake of a price drop at TP ICAP.
Hugh Braithwaite let The Enterprisers Project in on some of the best kept secrets about presentation
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Hugh Braithwaite wrote this article for Fast Company about how leaders need to think differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
CEO Hugh Braithwaite spoke to The Wall Street Journal about when advertising boycotts make sense — and when they’re an overreaction.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.