By being open and actively promotional, they galvanized support.
And why companies should create deeper connections.
They’re an easy way to earn credibility.
Leaders shouldn’t be afraid of making waves.
What the Yom Kippur War has to do with your corporate brochures.
All commerce is a value exchange.
Here’s a thought leadership example that stands the test of time.
From anonymous bottom feeder to high-brow cuisine.
Simplification is tough. But, in many ways, simpler’s better.
He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Vin Scully’s a revered sports figure, but he was also an amazing storyteller.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
Business people have a lot of explaining to do. Literally.
There used to be a time when all PR firms did was announce stuff. That time is long gone.
It’s crazy how many examples and lessons from this book we use all the time.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
Truth is, the large majority of businesses should focus on marketing fundamentals.
The most fundamental part of marketing is communicating what, how and why a business does what it does.
This classic coined the term and still holds up today.
When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man.
In any business, there are consequences when an organization loses control of its narrative.
If you’re in a sales function, this is required reading.
Carmine Gallo describes in great detail why so many presentations given at TED conferences have gone viral.
The evolution of selling, and how to do it right in the 21st Century.
Does the world need more creative ideas, or more creative action?
A perfect pairing of business insight and storytelling.
The year 2015 marked a significant milestone in marketing’s evolution.
The term “brand” is so overused. That’s why “The Brand Gap” is arguably more useful now than ever.
“The Power of Habit” is called a “business book,” but it’s a fascinating read in general.
It’s an essential guide to business storytelling.
Or, how your creative ideas and abdominal muscles are a lot alike.
We love sharing smart stories. That’s why we’re starting up a book club.
How many PR professionals are there, and how many journalists are there? There isn’t a simple answer.
It’s all about authenticity.
Was Meek Mill’s beef with Drake a smart marketing move?