OUR THINKING

OUR THINKING ELSEWHERE

You’re the Victim of Fake News, Now What?

The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.

Steve Wanczyk on Wharton Business Radio

Our Associate Vice President Steve Wanczyk joined Wharton Business Radio to discuss a number of recent brand crises.

Crisis of the Week: Purdue Pharma Confronts Oxycontin Allegations

Hugh Braithwaite offered his expert crisis communications opinion on this pharma company’s response to a scathing investigatory news article.

3 Ways I Had To Adapt My Management Style For An Open Office

Hugh Braithwaite wrote this article for Fast Company magazine about how leaders need to lead differently in an open office environment.

For PR firms, focus shifts from newspapers to social media

The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.

Hugh Braithwaite Featured in Crain's Philadelphia

Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.

Get Buy-In From Executives With These 6 Common-Sense Reasons

Our Lead Content Strategist, Lee Procida, wrote this article for the Content Marketing Institute on explaining content marketing.

Crisis of the Week: UAW Tries to Distance Itself From Alleged Fraud

Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.

Crisis of the Week: Metric Manipulation Allegations Cloud SunRun’s IPO

The Wall Street Journal turned to Hugh Braithwaite to grade this company’s response to allegations that managers manipulated sales metrics.