These days everyone is terrified of spoilers. We have Alfred Hitchcock’s strategy for marketing Psycho to thank.
In the pursuit of greater word of mouth, more and more haunted houses are turning to a clever marketing tactic that couldn’t seem to be more mundane.
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about? That’s the challenge facing New Mexico’s Waste Isolation Pilot Plant (WIPP).
Marketing is all about compelling people to take action. Visit a website. Sign up for a newsletter. Buy a product. What happens when the action you’re trying to get people to take could save their lives?
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
OUR THINKING ELSEWHERE
The Wall Street Journal spoke to Hugh Braithwaite about tackling investor unease in the wake of a price drop at TP ICAP.
Hugh Braithwaite let The Enterprisers Project in on some of the best kept secrets about presentation
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Hugh Braithwaite wrote this article for Fast Company about how leaders need to think differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
CEO Hugh Braithwaite spoke to The Wall Street Journal about when advertising boycotts make sense — and when they’re an overreaction.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.