The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
How do you make an airport renovation announcement exciting and newsworthy? If you’re Denver International Airport, you start talking about lizard people and Illuminati overlords.
I’ve seen first-hand how a good internship can inspire students and kick-start a lifelong passion for marketing.
Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
People for the Ethical Treatment of Animals (PETA) awarded Bradley Cooper its prestigious Compassion in Film Award. If you haven’t heard of the award, there’s a good reason why – PETA just created it.
While some people may not recognize the name, newsjacking is an established marketing tool. Here’s how B2B marketers can make the most of it.
What marketing lessons can other brands learn from Coca Cola?
When industry trends offer opportunities to reach new customers, companies have to strike the right balance between updating their brand and retaining the fundamental values that helped them stand out in the first place.
OUR THINKING ELSEWHERE
The Wall Street Journal spoke to Hugh Braithwaite about tackling investor unease in the wake of a price drop at TP ICAP.
Hugh Braithwaite let The Enterprisers Project in on some of the best kept secrets about presentation
The Wall Street Journal turned to our CEO, Hugh Braithwaite, to understand how businesses can respond in a crisis situation that involves deliberately falsified information.
Hugh Braithwaite wrote this article for Fast Company about how leaders need to think differently in an open office environment.
The Philadelphia Inquirer profiled us as one of Philly’s top marketing agencies leading the shift from old-school PR to modern digital marketing.
Our founder and CEO was profiled for their “If I Knew Then …” series, in which he explained a mistake he made in his career, and what he learned from it.
CEO Hugh Braithwaite spoke to The Wall Street Journal about when advertising boycotts make sense — and when they’re an overreaction.
Hugh Braithwaite evaluates the United Auto Workers union’s communications response after a massive corruption scandal.