For today’s brands, “weird is the new normal,” Seth Godin argues. We asked a few of our weirdest staff members to share their thoughts on Godin’s manifesto.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
Business people have a lot of explaining to do. Literally.
This classic coined the term and still holds up today.
When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man.
Carmine Gallo describes in great detail why so many presentations given at TED conferences have gone viral.
The evolution of selling, and how to do it right in the 21st Century.
Does the world need more creative ideas, or more creative action?
“Business Adventures” is a perfect pairing of business insight and storytelling.
The year 2015 marked a significant milestone in marketing’s evolution.
The term “brand” is so overused. That’s why “The Brand Gap” is arguably more useful now than ever.
“The Power of Habit” is called a “business book,” but it’s a fascinating read in general.
It’s an essential guide to business storytelling.
Or, how your creative ideas and abdominal muscles are a lot alike.
We love sharing smart stories. That’s why we’re starting up a book club.