Marketing is all about compelling people to take action. Visit a website. Sign up for a newsletter. Buy a product. What happens when the action you’re trying to get people to take could save their lives?
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
Listen to Episode 4 of the Braithwaite podcast, Wrong Story Short.