As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
Marketing is all about compelling people to take action. Visit a website. Sign up for a newsletter. Buy a product. What happens when the action you’re trying to get people to take could save their lives?
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
Listen to Episode 4 of the Braithwaite podcast, Wrong Story Short.