A clever marketing move in the ’50s brought Highlights magazine to countless doctor’s and dentist’s offices around the country, creating countless enthusiastic readers in the process.
Upgrades should be a marketing opportunity. But as Sonos recently learned, there are pitfalls to evolving your offering at the expense of existing products.
On our fifth episode of “Wrong Story Short,” we discuss the wrong ways to run a trade show booth and how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.
The renowned clothing retailer shows marketing isn’t confined to a particular department.