What we found helps clarify exactly what content marketing truly is, by highlighting what it isn’t.
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Vin Scully’s a revered sports figure, but he was also an amazing storyteller.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
There are some public relations and crisis communications lessons from Sam Hinkie’s tenure with the Philadelphia 76ers.
How many PR professionals are there, and how many journalists are there? There isn’t a simple answer.
It’s all about authenticity.
Was Meek Mill’s beef with Drake a smart marketing move?