Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
With art, a person’s emotional response to a piece does not determine its quality.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
The unfortunately named Ford Edsel is a lesson in how easy it is for leaders to lose sight of the work that goes into effective branding.
The history of the remote control shows that people have never liked being interrupted by poorly crafted sales messages.
Why companies should consider streamlining internal processes a competitive advantage.
Acknowledging that your perspective might not be universal is a step toward more effective marketing.
Marketing is often hard to measure scientifically, but don’t just assume that means it’s ineffective.
Big Ass Fans shows that it doesn’t matter how conservative, technical or obscure your business seems.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
You can’t be an authority and a trendsetter without ever saying anything groundbreaking.
Missed some of our most popular newsletter editions from 2017? It only takes a few minutes to catch up.
Montgomery Ward leadership twice missed the potential of this holiday classic.
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
How one press release started a media frenzy and a new holiday tradition.
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
The renowned clothing retailer shows marketing isn’t confined to a particular department.
If you want your message burned into your audience’s memory, you need to keep adding fuel to the fire.
If you want to be successful, you can’t be scared to try something new.
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
The complicated branding backstory behind one of the NBA’s best slogans.
They didn’t just promote the features of their product. They convinced society to smile.
It shows marketing can do more than just push products. It can actually create markets.
When SportVision’s business was threatened, the best defense was a strong marketing offense.
The Judgments of Paris and Princeton showed how much perceptions affect palates.
The concept has shown that businesses can work together to grow the financial pie.
It’s a great example of how marketing can help diversify income streams.
By using a suite of creative marketing ideas, they created a distinct story.
By being open and actively promotional, they galvanized support.
And why companies should create deeper connections.
They’re an easy way to earn credibility.
Leaders shouldn’t be afraid of making waves.
What the Yom Kippur War has to do with your corporate brochures.
Tobacco companies once produced millions of cards to help sell cigarettes.
Here’s a thought leadership example that stands the test of time.
From anonymous bottom feeder to high-brow cuisine.
Simplification is tough. But, in many ways, simpler’s better.
It’s basically free marketing advice that’s actually fun to read, delivered every Monday.