Amazon’s commercial airing during NFL playoff games makes it easy to catch on to the benefits of its B2B big data offering.
With the default email signature “Sent from my iPhone,” Apple created millions of brand advocates.
How Mariah Carey’s “All I Want for Christmas is You” became the first holiday song to hit #1 in more than half a century.
Before Cabbage Patch Dolls, Tickle Me Elmo, Furbies and the Wii U, the must-have holiday gift was … an empty box.
A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaigns place in the post-Thanksgiving holiday calendar.
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
On our 10th episode of “Wrong Story Short,” Braithwaite’s Sarah Promisloff Ross and Joe McIntyre discuss what it takes to podcast successfully.
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
These days everyone is terrified of spoilers. We have Alfred Hitchcock’s strategy for marketing Psycho to thank.
In the pursuit of greater word of mouth, more and more haunted houses are turning to a clever marketing tactic that couldn’t seem to be more mundane.
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about? That’s the challenge facing New Mexico’s Waste Isolation Pilot Plant (WIPP).
Marketing is all about compelling people to take action. Visit a website. Sign up for a newsletter. Buy a product. What happens when the action you’re trying to get people to take could save their lives?
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
On our 9th episode of “Wrong Story Short,” Braithwaite’s Megan Matthews and Joe McIntyre discuss the wrong ways to think about SEO or search engine optimization.
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
On our 8th episode of “Wrong Story Short,” Braithwaite’s Ben Cooper and Joe McIntyre discuss the wrong ways to think about content marketing.
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The world’s most famous bike race began as a smart content marketing campaign.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong and company the first humans ever to set foot on another world.
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
In 1893, The Financial Times started printing on light salmon-pink paper. It was the most significant branding step the company would ever take.
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.
While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
When Octavius changed his name to Augustus, the rebrand sent a powerful message about how he planned to rule the Roman Empire.
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of hte long-term approach to NASA’s marketing strategy.
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
You don’t have to be a multi-industry conglomerate to benefit from building a game plan for how your products and services interact.
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it? What would you say about your offering? What would you focus on?