Why would a brand with 60 years of recognition suddenly change its name?
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
With art, a person’s emotional response to a piece does not determine its quality.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
They didn’t just promote the features of their product. They convinced society to smile.
The concept has shown that businesses can work together to grow the financial pie.
It’s a great example of how marketing can help diversify income streams.
Leaders shouldn’t be afraid of making waves.
Simplification is tough. But, in many ways, simpler’s better.
He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Vin Scully’s a revered sports figure, but he was also an amazing storyteller.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
It’s crazy how many examples and lessons from this book we use all the time.
“Business Adventures” is a perfect pairing of business insight and storytelling.
Or, how your creative ideas and abdominal muscles are a lot alike.