A surprising amount of marketing goes into selling fruits and vegetables. Some brands see opportunity in challenging traditional produce beauty standards.
In an era of sensitive social media reactions and brands quick to apologize, Peloton has committed to riding out the recent controversy around its holiday ad.
Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaigns place in the post-Thanksgiving holiday calendar.
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
On our 10th episode of “Wrong Story Short,” Braithwaite’s Sarah Promisloff Ross and Joe McIntyre discuss what it takes to podcast successfully.
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
These days everyone is terrified of spoilers. We have Alfred Hitchcock’s strategy for marketing Psycho to thank.
In the pursuit of greater word of mouth, more and more haunted houses are turning to a clever marketing tactic that couldn’t seem to be more mundane.
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
On our 9th episode of “Wrong Story Short,” Braithwaite’s Megan Matthews and Joe McIntyre discuss the wrong ways to think about SEO or search engine optimization.
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
Fitbit’s successful expansion into B2B sales and marketing offers key lessons on developing a strong, consistent brand purpose.
The world’s most famous bike race began as a smart content marketing campaign.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong and company the first humans ever to set foot on another world.
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
How Subaru’s smart marketing targeted lesbian drivers, creating countless loyal customers in the process.
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
A tight marketing strategy isn’t the first thing people think of when it comes to the Grateful Dead. Maybe it should be.
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
HBO knows you’re using your cousin’s roommate’s sister-in-law’s log-in to watch Game of Thrones. It doesn’t really care.
Buyers are often looking for a little guidance on how to use your product or service. Sometimes you just have to give them an extra “plop.”
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
In 1893, The Financial Times started printing on light salmon-pink paper. It was the most significant branding step the company would ever take.
The Maxwell House Haggadah is synonymous with Passover celebrations in America thanks to a clever bit of content marketing dating back nearly 90 years.
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.
For today’s brands, “weird is the new normal,” Seth Godin argues. We asked a few of our weirdest staff members to share their thoughts on Godin’s manifesto.
While battles between competitors are typically best avoided entirely, Spotify’s microsite calling out Apple highlights the power of positioning and controlling the narrative.
When Octavius changed his name to Augustus, the rebrand sent a powerful message about how he planned to rule the Roman Empire.
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of hte long-term approach to NASA’s marketing strategy.
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
The “Dewey Defeats Truman” headline is perhaps the most well-known newspaper screw up of all time. But its real marketing lesson is about how (and when) brands talk to their audiences.
The Fyre Festival was supposed to be known as the ultimate escape — a private island getaway of luxury and indulgence. It’s now known as a prime example of over-the-top marketing gone awry.
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it? What would you say about your offering? What would you focus on?
When Gillette released a new ad condemning toxic masculinity, the brand knew it was igniting controversy. But it’s ultimate goal is something deeper.
With a loyal customer base and a global name, Mastercard’s choice to update its logo keeps it fresh and relevant for the digital age.
Families across the U.S. waited all year for catalogs to arrive in the mail to start their holiday-season shopping, Sears banked on their Christmas Wish Book.
The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.
The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.
Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
How do you make an airport renovation announcement exciting and newsworthy? If you’re Denver International Airport, you start talking about lizard people and Illuminati overlords.
On our fifth episode of “Wrong Story Short,” we discuss the wrong ways to run a trade show booth and how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.