The story behind Pizza Hut’s Book It! campaign and how the brand used one executive’s passion to create a lasting marketing tool rooted in nostalgia.
The Got Milk? campaign was a runaway success by every measure – except the one that actually matters. It didn’t drive people to drink more milk.
Campbell’s can attribute the staying power of green bean casserole at Thanksgiving to a few key holiday marketing ingredients: consistency, simplicity and just a dash of nostalgia.
How do you make an airport renovation announcement exciting and newsworthy? If you’re Denver International Airport, you start talking about lizard people and Illuminati overlords.
On our fifth episode of “Wrong Story Short,” we discuss the wrong ways to run a trade show booth and how to actually create leads as well as media coverage without spending an arm and a leg on a spectacular booth.
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
People for the Ethical Treatment of Animals (PETA) awarded Bradley Cooper its prestigious Compassion in Film Award. If you haven’t heard of the award, there’s a good reason why – PETA just created it.
While some people may not recognize the name, newsjacking is an established marketing tool. Here’s how B2B marketers can make the most of it.
What marketing lessons can other brands learn from Coca Cola?
When industry trends offer opportunities to reach new customers, companies have to strike the right balance between updating their brand and retaining the fundamental values that helped them stand out in the first place.
This is Us returns for season 3 on Tuesday, Sept. 25, at 9 p.m. After fans blamed a character death in last season’s finale on Crock-Pot, the brand created a clever campaign to reclaim its story.
Weather officials work to predict and quantify the dangers of a hurricane based on wind speeds using the Saffir-Simpson Wind Scale. But media and citizens often turn to The Waffle House Index.
Nike is a company that’s never been afraid to ruffle a few feathers. Its most recent move seems to be paying off.
What happens when your nonsensical ad slogan happens to rhyme with the city that just won the Super Bowl?
No target audience or client demographic is static. Understanding customers requires a steady stream of research and feedback into their mindset while keeping your own biases and assumptions in check.
Simply chasing the latest trendy platform is an expensive and resource-intensive approach to finding new ways to reach customers.
How do you keep a 170-year-old brand fresh?
If you’re grateful for “Dress Down Fridays,” you have the overheated workers of an archipelago in the Pacific and a smart marketing team to thank.
A Denny’s PR rep recently committed a major media relations faux pas – or so everyone thought.
It’s hard to imagine today, but there was a time when people weren’t interested in buying avocados – let alone paying extra for them.
Brands don’t have total control over how their messages are perceived and remembered.
When introducing a product or announcing a big new idea, most companies opt for a press release. Why not use a flamethrower instead?
In setting yourself apart from the competition, it pays to look at the entire customer experience.
Why would a brand with 60 years of recognition suddenly change its name?
Most brands need to innovate to stay competitive in their industry and relevant to their customers. But straying too far from what customers expect can clearly lead to trouble.
Are you strongly #TeamLaurel? Or squarely #TeamYanny? No matter which you are, you’re wrong. Because both are right.
Marketing plays a big role in how customers perceive your brand, but it’s ultimately a two-way street. Find ways to embrace and leverage how customers use your products and services rather than fight against it.
The best marketing campaigns don’t create something brand new. They capture a familiar feeling in a new or compelling way that your customers can relate to.
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
We’re thrilled to introduce the first episode of the Braithwaite podcast – “Wrong Story Short.”
If bad publicity is what you’re receiving, find a way to use it to your advantage.
Sticking with a consistent brand can deliver fortunes long term, but you can’t let the message get stale.
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
With art, a person’s emotional response to a piece does not determine its quality.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
Stephon Marbury’s “Starbury” shoe shows the importance of differentiated marketing.
If you want to stand out from your competition, you need to be brave enough to do something that’s never been done.
They didn’t just promote the features of their product. They convinced society to smile.
The concept has shown that businesses can work together to grow the financial pie.
It’s a great example of how marketing can help diversify income streams.
Leaders shouldn’t be afraid of making waves.
Simplification is tough. But, in many ways, simpler’s better.
He was willing to do what hadn’t been done before, and made his customers and employees the priority.
Vin Scully’s a revered sports figure, but he was also an amazing storyteller.
This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.
“Business Adventures” is a perfect pairing of business insight and storytelling.
Or, how your creative ideas and abdominal muscles are a lot alike.