Any good crisis response plan demands closely monitoring the story for new information or changes in the narrative and anticipating how you’ll need to adjust your message.
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
These days everyone is terrified of spoilers. We have Alfred Hitchcock’s strategy for marketing Psycho to thank.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong and company the first humans ever to set foot on another world.
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of hte long-term approach to NASA’s marketing strategy.
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
The MoviePass marketing team violated fundamental rules around delivering bad news to customers when it hid behind a cute puppy picture in a recent email.
How do you make an airport renovation announcement exciting and newsworthy? If you’re Denver International Airport, you start talking about lizard people and Illuminati overlords.
I’ve seen first-hand how a good internship can inspire students and kick-start a lifelong passion for marketing.
A Denny’s PR rep recently committed a major media relations faux pas – or so everyone thought.
In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
How one press release started a media frenzy and a new holiday tradition.
If you want to be successful, you can’t be scared to try something new.
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
By being open and actively promotional, they galvanized support.
And why companies should create deeper connections.
There used to be a time when all PR firms did was announce stuff. That time is long gone.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
There are some public relations and crisis communications lessons from Sam Hinkie’s tenure with the Philadelphia 76ers.
Was Meek Mill’s beef with Drake a smart marketing move?