In need of projecting a dignified image, Philadelphia Electric Company conveyed a message through its power plants.
How one press release started a media frenzy and a new holiday tradition.
If you want to be successful, you can’t be scared to try something new.
Coming up with creative ideas is only half the battle. You also need the stomach to execute on them.
By being open and actively promotional, they galvanized support.
And why companies should create deeper connections.
There used to be a time when all PR firms did was announce stuff. That time is long gone.
Philly’s soda tax debate is a textbook case study on the art of defining and framing an argument.
There are some public relations and crisis communications lessons from Sam Hinkie’s tenure with the Philadelphia 76ers.
Was Meek Mill’s beef with Drake a smart marketing move?