Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
The Judgments of Paris and Princeton showed how much perceptions affect palates.
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
By using a suite of creative marketing ideas, they created a distinct story.
They’re an easy way to earn credibility.
What the Yom Kippur War has to do with your corporate brochures.