How the Dove Real Beauty Campaign Set a New Standard
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
The Game of Thrones Newsjacking Battle
All hail Air New Zealand. Jacker of News, Master of Stock Footage, Promoter of Brand Message.
Taco Bell Bought the Liberty Bell in a Genius April Fools’ Joke
How an April Fool’s Joke can increase sales and reignite a buzz in an audience.
Retiring the Opportunity Rover Reveals the Genius of NASA’s Marketing Strategy
The worldwide show of love and support for the Mars Opportunity Rover highlights the benefits of hte long-term approach to NASA’s marketing strategy.
What Would You Do With a Super Bowl Ad?
What if you had a Super Bowl commercial? If you had one minute in front of millions of potential customers and prospects, how would you spend it? What would you say about your offering? What would you focus on?
How Mastercard Keeps Its Brand Fresh and Current
With a loyal customer base and a global name, Mastercard’s choice to update its logo keeps it fresh and relevant for the digital age.
Why Denver Airport’s Marketing Embraces Conspiracy Theories
How do you make an airport renovation announcement exciting and newsworthy? If you’re Denver International Airport, you start talking about lizard people and Illuminati overlords.
The Myth and the Marketing Lesson Behind The Infamous War of the Worlds Radio Broadcast
Reports of mass panic in the streets following the 1938 War of the Worlds radio broadcast had more to do with warring media outlets than Martian invaders.
How Guinness Book of World Records Makes Other Brands More Newsworthy
When Guinness Book of World Records wanted to reach new customers, it stuck to its brand promise and helped other companies make their stories more newsworthy.
Why is Branding Important? 3 Brand Strategy Lessons from Coca-Cola
What marketing lessons can other brands learn from Coca Cola?
Culture Eats Strategy During Lunch
Even the best business strategy won’t work if it’s not supported by and compatible with a strong company culture.
The World’s Most Relaxing Song
Think beyond the products or services you offer. Look at the experience customers get from your brand and come up with big ideas to enhance that effect.
Bouba/Kiki Branding
When naming your business, consider the fundamentals of your brand experience and how you want to be perceived.
Change Your Clock, Change Your Brand
Just because a campaign only gets attention two days a year doesn’t mean it can’t generate real marketing power.
Creating the $100 cheesesteak
In most businesses, marketing’s a one-way street. But great things can happen when marketing also has a say in developing products.
Love a certain wine? It could be the marketing you’re tasting.
The Judgments of Paris and Princeton showed how much perceptions affect palates.
Eagles fans booed Santa decades ago. Why won’t that story go away?
If you look at it like it’s a marketing message, it’s clear why the story of Eagles fans throwing snowballs at Santa Claus became so well known.
How honeygrow grew its business through storytelling
By using a suite of creative marketing ideas, they created a distinct story.
Gatorade’s history shows you should never forget your brand’s story
They’re an easy way to earn credibility.
How Daniel Kahneman learned the value of stories
What the Yom Kippur War has to do with your corporate brochures.