Frederica Braithwaite

What my business card says:

Account Executive

What I actually do:

From complex insurance companies to cult convenience chains I help our clients spread their stories to the people and partners that matter most—both inside and outside their walls. And whether it’s social media, marketing materials or word of mouth a strong story goes a long way in building great organizations.

Marketing pedigree:

My career as a storyteller began as the Marketing Director for a fashion boutique based out of Philadelphia, helping to take the brand from a grass-roots organization to a notable retailer. At Braithwaite, I serve as one of the key supporters of our consumer practice. I’ve organized and overseen many successful events and initiatives from grand openings, to new product launches to the commemoration of company milestones.

Most recent success:

Rebranding a prominent nonprofit to tell their story more effectively and create a larger impact.

Remind me to tell you the story about …

The time I secured a front page story for a pharmaceutical company’s first Phase 3 clinical trial announcement.

Book I recommend to clients:

“Never Eat Alone” by Keith Ferrazzi.

What I do for fun:

When I am not enjoying my summers in Sea Isle, you can find me cheering on our Philadelphia Eagles, sending the perfect greeting card or enjoying Philly’s amazing restaurants.

Education:

Professional Writing and Communications Major from University of Delaware. Here we go Hens!

Title of my autobiography:

“A Girl Named Fred: Insights on Standing Out From Someone Who’s Lived It”

Long Story Short

You look like someone who enjoys a good story.

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