What my business card says:
What I actually do:
From elevator pitches to media pitches it’s my job to help our clients talk about, write about and sell their businesses better. We say we create stories that spread but it really comes down to stories that sell.
From Capitol Hill Reporter to Dot Com Marketer to Braithwaite Communications Partner, I’ve been covering, creating and spreading stories for more than 20 years.
Most recent success:
Helping a pharma giant transform a web site launch into a global movement.
Remind me to tell you the story about …
The time I performed School House Rock live via conference call.
Book I recommend to clients:
“Made to Stick” – Marketing, psychology and storytelling come together to create some sticky lessons in this classic.
What I do for fun:
Leave the mountains of work behind and ski the mountains of Vermont with my family.
Temple, Master’s of Journalism.
Title of my autobiography:
“Stand-up Marketing – Making Serious Strategy Fun”