What my business card says:
Lead Content Strategist
What I actually do:
Essentially the same thing I did as a newspaper reporter – uncover fascinating facts and stories, compile lots of information into formats people can understand, and communicate it all in a way that educates and inspires emotion.
My professional journalism experience gives me firsthand insight into what really makes a story newsworthy. That not only helps in securing “earned media” through traditional media relations, but it also helps in crafting quality “owned media,” i.e. blogs, videos, whitepapers, social posts, etc.
Remind me to tell you the story about …
Reporting a front-page story on swingers clubs in Atlantic City.
Book I make my friends read:
“Thinking, Fast and Slow,” by Daniel Kahneman. It’s an essential user manual for the brain.
Marketing podcast of the moment:
“This Old Marketing” by the Content Marketing Institute. Clear, candid and practical perspectives from two genuine thought leaders, this is a must-listen for anyone working at the cutting edge of content marketing.
University of Delaware, Honors Bachelor’s of English/Journalism.
Title of my autobiography:
“Procida Without Caution”
More of my thinking:
Get Buy-In From Executives With These 6 Common-Sense Reasons (Published by Content Marketing Institute)
The One Metric Journalists Need to Steal from Content Marketers (Published by MediaShift)
Will Content Marketing Ever Be Considered Journalism? (Published on Reassociated Press)
Journalism to PR Career Change: 5 Realities of Joining The Dark Side (Published by What Job Is Right For Me?)
How to reach me:
215-564-3200 ext. 125