What my business card says:
Assistant Account Executive
What I actually do:
Whether consumer-based or business-driven, I understand and represent our clients by thinking purposefully and sharing the feeling they want to evoke most. Through research and experience, I craft memorable stories tailored to each audience by building and fostering relationships, securing reliable media coverage, and consistently providing creative ways to engage.
I started my career at a radio station network and discovered my passion for public relations and helping the community… and I’ve never looked back! From there, I had multiple stints in PR at a major pharmaceutical company, media companies and marketing agencies.
Most recent success:
Corralling dozens of reporters and TV cameras on and off buses, traveling all over Philadelphia for the Eagles Super Bowl Parade!
Remind me to tell you the story about …
When I shared ice cream with some local news anchors… and it got more than 50,000 views.
Book I recommend to clients:
“Made to Stick: Why Some Ideas Survive and Others Die” – it helps make sense of how we advise and provides a roadmap to what makes ideas work.
What I do for fun:
I love exploring new restaurants and finding timely Philly attractions throughout the city.
Temple University, BA in Strategic Communication, public relations concentration; event planning certificate
Title of my autobiography:
“Right Timing, Right Place: A Series of Fortunate Coincidences”
How to reach me: