Aesculap

When selling on price alone no longer cut it for global medical instrument maker Aesculap, we helped this B. Braun subsidiary reinvent its vision from a mere device maker to a company centered on improving the patient’s life.

Tugging on health systems’ heartstrings for patient safety, this immediately began to change the conversation from price to brand promise and reinvigorated employees’ connection to the company.

To amplify their sales story, we coined an industry crisis using new facts and an interactive iPad sales app that created a compelling experience for prospects and trade show visitors.

Our ensuing content marketing campaign turned soft contacts into hard leads, with email blast click rates exceeding industry averages by 170%.

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