BUCHANAN INGERSOLL & ROONEY PC
Buchanan Ingersoll & Rooney is a growing national firm with heavy-hitting attorneys. But in an increasingly shrinking legal market, it needed a new way to highlight its expertise and experience that stood out from the traditional legal marketing approach.
Moving away from the client legal email alerts, we launched an insight-driven content marketing initiative that combined articles, infographics, podcasts, books, ads, videos and printed collateral in a digitally integrated effort.
The firm has seen a tremendous increase in client and prospect engagements while driving new leads and opportunities for its attorneys.