The competitive landscape for landscaping and golf course groundskeeping applications is literally a turf war.
Rather than just leveling the playing field, our creative approach elevated them above the fray, positioning their products as the science-founded and science-forward option for weed, disease and pest management.
We also help FMC play it safe. Centered on an out-of-the-box, easily translatable brand, surprising creative, video series, interactive contests and a grassroots approach, our TH!NK. SAFE. internal safety program made an immediate and universal positive impact, achieving 98% awareness around the world.
Now in its fifth year, the campaign achieved a 15% improvement in safety and has won Initiative of the Year by the American Chemistry Council, the chemical industry’s largest association, two years in a row.