To give people a taste for how FreshDirect thinks differently about the food delivery process, we created the first edible press conference, complete with paper, folder, forks and food the media members could sink their teeth into.

It fed perfectly into our strategy to reposition them from a technology company to a business focused on farm-to-fork freshness.

We kept the excitement growing by landing a TEDx Manhattan talk and feature story in The New York Times’ Dining section, all of which helped them exceed sales goals and speed expansion into new markets.

Want to talk about doing this for your organization?