To support the launch of a new mobile IT service model for Fiberlink, we took a surprisingly un-tech approach drafting, designed and published a glossy 40-page quarterly magazine on Mobility.
It was the first of its kind to chronicle the trends, the talk, and the tech of the emerging mobility era. Original content for each issue was culled from online submissions and further promoted via single-topic surveys, videos and social media. It served as a powerful competitive edge in lead gen, sales prospecting, trade show support and immediate high-profile media attention.
In addition to a huge market response, the publication earned the attention of CIO Magazine, which agreed to host it on an interactive site, where it currently resides. The initiative helped Fiberlink catch the eye of IBM, which later acquired the company.