After a century of serving as the bible for physicians all over the globe, The Merck Manuals was going all-digital, and it needed the right context to unveil this remarkable milestone. We transformed a re-launch into a movement: Global Medical Knowledge 2020.

The mission to bring the best medical information to every continent garnered top-tier coverage from the likes of Reuters and Forbes, turning what could have been a forgettable press release into a compelling call-to-action.

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