Shana McGonigle

 

What my business card says:

Account Executive

What I actually do:

I create intriguing and impactful storylines that pique the interest of important audiences. And then I spread them – securing millions of media impressions in the local, regional and national outlets that mean the most to our clients.

Marketing pedigree:

I’ve covered every aspect of the media landscape including PR, social media and online marketing for large organizations like the Phillies and Eagles to small niche markets such as local museums. At Braithwaite, I continue to hone the skills it takes to become a master storyteller.

Most recent success:

Introduced my pharmaceutical client to an entirely new audience by creatively pitching a how-to story that eventually landed in Buzzfeed.

Remind me to tell you the story about …

The time I sat in on a radio segment and ate meatball sandwiches with Angelo Cataldi.

Book I recommend to clients:

Originals: How Non-Conformists Move the World” – there are a lot of books out there about being creative, but this is one of the few that explains how to effectively communicate those creative ideas and bring them to life.

What I do for fun:

Explore my new city and continue on my quest to find Philly’s best brews—both coffee and beer, that is. In my spare time, I work on my Gronk spike as I cheer on the New England Patriots.

Education:

University of Delaware, BA in Mass Communications; minors in journalism and advertising.

Title of my autobiography:

“Life’s a Pitch”

How to reach me:

Shana@GoBraithwaite.com

215-564-3200 ext. 165

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