Steve Wanczyk

What my business card says:

Associate Vice President

What I actually do:

I take the complex and make it simple to read, talk about, share and understand. From insurance companies to law firms to financial services, I help B2B companies take their stories out of the shadows and into the mainstream.

Marketing pedigree:

I started my career as a journalist telling stories on TV, radio and in print. Since crossing over to the “dark side” I’ve used my understanding of all these mediums and the fundamentals of a good story to put clients in front of the right audiences with the right information.

Most recent success:

Helping a legal client launch a podcast that has led to industry-wide recognition and new business opportunities.

Remind me to tell you the story about …

The time I broadcasted a basketball game from Madison Square Garden.

Book I recommend to clients:

“Creativity Inc.” — From Ed Catmull, one of the founders and current president of Pixar, it’s a look inside one of the most creative companies in the world. It shares lessons that any company can borrow to help inspire their people to tell better stories.

What I do for fun:

I like spending time with my family whether that’s just hanging out at home or going on a trip somewhere. If I’m not doing that, I’m probably watching or reading about football.

Education:

Syracuse University, B.S. in Broadcast Journalism.

Title of my autobiography:

“Loud and Clear—How I’ve Talked My Way to Happiness.”

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