Steve Wanczyk

What my business card says:

Associate Vice President

What I actually do:

I take the complex and make it simple to read, talk about, share and understand. From insurance companies to law firms to financial services, I help B2B companies take their stories out of the shadows and into the mainstream.

Marketing pedigree:

I started my career as a journalist telling stories on TV, radio and in print. Since crossing over to the “dark side” I’ve used my understanding of all these mediums and the fundamentals of a good story to put clients in front of the right audiences with the right information.

Most recent success:

Helping a legal client launch a podcast that has led to industry-wide recognition and new business opportunities.

Remind me to tell you the story about …

The time I broadcasted a basketball game from Madison Square Garden.

Book I recommend to clients:

“Creativity Inc.” — From Ed Catmull, one of the founders and current president of Pixar, it’s a look inside one of the most creative companies in the world. It shares lessons that any company can borrow to help inspire their people to tell better stories.

What I do for fun:

I like spending time with my family whether that’s just hanging out at home or going on a trip somewhere. If I’m not doing that, I’m probably watching or reading about football.

Education:

Syracuse University, B.S. in Broadcast Journalism.

Title of my autobiography:

“Loud and Clear—How I’ve Talked My Way to Happiness.”

Long Story Short

Want business insight that isn't boring?

Get our weekly newsletter, Long Story Short. It has smart marketing thinking presented through interesting stories.

Thanks! Check your inbox for a confirmation email. (Which might be in your junk folder.)