What my business card says:
Associate Vice President
What I actually do:
I take the complex and make it simple to read, talk about, share and understand. From insurance companies to law firms to financial services, I help B2B companies take their stories out of the shadows and into the mainstream.
I started my career as a journalist telling stories on TV, radio and in print. Since crossing over to the “dark side” I’ve used my understanding of all these mediums and the fundamentals of a good story to put clients in front of the right audiences with the right information.
Most recent success:
Helping a legal client launch a podcast that has led to industry-wide recognition and new business opportunities.
Remind me to tell you the story about …
The time I broadcasted a basketball game from Madison Square Garden.
Book I recommend to clients:
“Creativity Inc.” — From Ed Catmull, one of the founders and current president of Pixar, it’s a look inside one of the most creative companies in the world. It shares lessons that any company can borrow to help inspire their people to tell better stories.
What I do for fun:
I like spending time with my family whether that’s just hanging out at home or going on a trip somewhere. If I’m not doing that, I’m probably watching or reading about football.
Syracuse University, B.S. in Broadcast Journalism.
Title of my autobiography:
“Loud and Clear—How I’ve Talked My Way to Happiness.”
More of my thinking:
Steve Wanczyk on Current Brand Crises (Broadcast on Wharton Business Radio)
Brand Crisis Management: Equifax Hack and NCAA Scandal with Steve Wanczyk (Broadcast on Wharton Business Radio)
How to reach me:
215-564-3200 ext. 114