Few efforts in raising money have caught on like #GivingTuesday, thanks to smart marketing choices that cemented the campaign’s place in the post-Thanksgiving holiday calendar.
The annual pardoning of the Thanksgiving turkey tradition includes much more marketing history than many would believe.
On this episode of “Wrong Story Short,” Braithwaite folks discuss what it takes to podcast successfully.
Today, the Fab Four’s success feels like a foregone conclusion. But Beatlemania was brought to life through a major marketing push and a bit of lucky timing.
Tom Asacker’s “The Business of Belief” gives an in-depth look at the idea that absolutely nothing is more important than belief.
As the NBA season kicks off the season, the league has found itself in the middle of a communications firestorm, and it has nothing to do with what’s happening on the court.
After 20 years, it’s hard to believe people actually thought The Blair Witch Project was real. The found footage horror movie’s innovative and powerful viral marketing campaign is largely to thank.
These days everyone is terrified of spoilers. Alfred Hitchcock’s strategy for marketing Psycho started it all.
In the pursuit of greater word of mouth marketing more and more haunted houses are turning to a clever tactic that couldn’t seem to be more mundane.
The story of the lobster is a true rags to riches tale. A few hundred years ago, the “cockroaches of the sea” were so common in New England that they were used as fertilizer and livestock feed.
The Impossible Burger recently made its debut in grocery stores around the nation. How do you market a product defined by what it’s not?
The recent Area 51 ‘raid’ was a marketing juggernaut. Here are our top three picks for prime examples of how social and viral marketing can be used to add your brands voice to cultural (and intergalactic) conversations.
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
Good marketing starts with understanding your target audience. But what if you’re communicating to an audience 10,000 years from now you know next to nothing about?
Marketing is all about compelling people to take action. How can you get people to take action that could save their lives?
When Popeye’s entered the competitive world of chicken sandwiches, it was smart to think about how the competition would react — especially on social media.
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.