What my business card says:
Founder and CEO
What I actually do:
As CEO, I’m the chief storyteller here, which means I spend a lot of time looking at two things: the changing world of media and stories, and our clients’ changing landscapes, to discover the best brand narratives.
I’ve been in marketing and PR for more than three decades, serving clients like Coke, GE, Microsoft, Hasbro and Merck. I spent my formative years with big NYC agencies, but my best work is here, working with true leaders in dozens of industries across all media.
Most recent success:
Led a crisis campaign to protect one of the largest Pennsylvania senior associations.
Remind me to tell you the story about …
My media tour road trip with Mickey Mantle.
Book I recommend to clients:
“To Sell Is Human” – it validated with research the stuff I’ve been doing by instinct all these years.
What I do for fun:
Play bad rock guitar with good friends.
Dickinson, English Major (yes, English), 1983. Guest lecturer at Wharton since 2007.
Title of my autobiography:
“My Family – The Ultimate Agency”
More of my thinking:
3 Ways I Had To Adapt My Management Style For An Open Office (Published in Fast Company magazine)
You’re the Victim of Fake News, Now What? (Published in The Wall Street Journal)
If I Knew Then … with Hugh Braithwaite (Published in Crain’s Philadelphia)
What Sam Hinkie can teach PR pros about media relations (Published in PR Daily)