Simplification is tough. But, in many ways, simpler’s better.

This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.

Business people have a lot of explaining to do. Literally.

There used to be a time when all PR firms did was announce stuff. That time is long gone.

It’s crazy how many examples and lessons from this book we use all the time.

Truth is, the large majority of businesses should focus on marketing fundamentals.

The most fundamental part of marketing is communicating what, how and why a business does what it does.

This classic coined the term and still holds up today.

When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man.

If you’re in a sales function, this is required reading.

Simplification is tough. But, in many ways, simpler’s better.

This October marks the 15th anniversary of “Good to Great” by Jim Collins, one of the most influential business books in history.

Business people have a lot of explaining to do. Literally.

There used to be a time when all PR firms did was announce stuff. That time is long gone.

It’s crazy how many examples and lessons from this book we use all the time.

Truth is, the large majority of businesses should focus on marketing fundamentals.

The most fundamental part of marketing is communicating what, how and why a business does what it does.

This classic coined the term and still holds up today.

When Pulitzer Prize-winner Charles Duhigg published “The Power of Habit,” he became a busy man.

If you’re in a sales function, this is required reading.