For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
The I-A-O Rule
The English language is full of peculiar rules (and countless exceptions). But there are some rules people follow without realizing it.
Dueling NASA Logos
NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.
Print Goes Premium
Print publications have become something of a luxury item, like vinyl records or film cameras.
Goldfish Grow Up
Goldfish are now Chilean Sea Bass Crackers — an effort to attract a more adult audience for the famous snack.
Mailchimp Conquers Case Studies
When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.
Mozilla Gets a Makeover
You’ve probably heard of the web browser Firefox, but do you know the organization behind it? Mozilla’s recent rebrand is an attempt to correct that disconnect.
The New Debate Over Social Media Metrics
As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.
Free Biscuits and Breadsticks
Red Lobster is arguably most known not for shrimp or lobster, but another AYCE item – its Cheddar Bay Biscuits.
Spicing Up Content Delivery
What started out as a quirky YouTube series has turned into a global hit with a rabid fanbase.
Campbell’s Skips the Soup
During a recent Investor Day event, Campbell’s announced a plan to officially change its name to “The Campbell’s Company.”
Should Your CEO be on TikTok?
Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.
Unpacking The Tiffany Problem and it’s Lessons for Marketers
Just because something is correct doesn’t make it compelling – or believable.
Dove Takes on AI with Updated Real Beauty Campaign
Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.
Coors’ Broken Billboard
When unique campaign opportunities pop up, the key is to creatively come up with an idea that can be executed in time to capitalize on the moment.
Heart Rate Monitors on Olympic Athletes’ Parents
Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.
The Ben & Jerry’s Flavor Graveyard
Ben & Jerry’s Flavor Graveyard shows how creativity, humor and nostalgia can create lasting customer connections.
Maintaining a Brand Amid Change
Philly coffee lovers are proud of La Colombe’s local roots. It’s no surprise Chobani’s $900 million acquisition of the company has gotten some attention. But the brands have taken smart steps to stay ahead of the narrative.