We define a Brand Story as a meaningful and memorable narrative that helps audiences see, feel and believe the unique value you bring to their world.
People are driven by stories.
Great brand stories do the hard work – shaping the way people see their pains and preferences to your advantage. It dictates your differential in their own terms — making your offering the only relevant, relatable and realistic choice.
Combining strategic insights with smart creative, we craft branded stories that are simple, compelling and naturally sharable – in your markets and in your media, among your staff and stakeholders.
Our process is interactive and unique
It combines deep strategy with clever creative centered on all three elements of human business persuasion.
“A brand story worth spreading doesn’t fit into a single box. It’s bigger than any one tactic. It is purpose-driven – focused on what customers think, feel and care about.”
CEO, Braithwaite Communications
Story’s New Role in a Virtual Environment
Storytelling is built for the new realities of modern communications — virtual, digital and on-demand. Keeping brands visible and viable is now job one. From compelling online experiences and interactive sales and marketing pieces to intelligent and self-directed culture campaigns, your company’s virtual presence matters more than ever.
We help brands forge meaningful connections with audiences on the right digital channels. We measure our success through carefully curated metrics that track back to your organization’s marketing goals.
We work in a variety of verticals led by expert teams who speak the language and know the landscape. We make it our business to continually mine the trends, media, innovations and influencers to stay one step ahead in a changing world.