OUR SERVICES

How we clarify, amplify and fortify brands

OUR SERVICES

STORIES THAT BUILD BRANDS

The power of narrative is playing out across all spheres of marketing creating a unique competitive advantage for today’s leading brands.

Information in story form outperforms any tactic and transcends any media. We weave facts with feelings to create a personal context that drives deeper meaning from branded messages.

We believe that the best companies and causes deserve to tell their best stories. And we can help. Here’s how.

Branding & Creative

Good branding is key. But great branding is a different story. It is a story.

Steeped in the art and science of good narrative, we create powerful master brand narratives that lift and align all aspects of your brand communications.

Our creative design teams bring your story to life across formats, channels, print and pixels.

See Examples

+ Market Research

+ Brand Audits

+ Competitive Analysis

+ Story Boot Camp™

+ Value Proposition Refresh

+ Naming / Logos / Taglines

+ Launch Events / Experiences

+ Brand Anthem Videos

+ Style Guides

Public Relations & Content Marketing

For years, public relations was an announcement game — new people, new products, new offerings. Companies talking about themselves. *Yawn*

Today, our always-on newsroom is designed to help you control, build, enhance and protect your brand reputation across multiple topics, channels, media and markets, 24/7.

We define smart content marketing as a continuous program of creating and distributing articles, insights or visuals that builds awareness, engagement, loyalty and leads among a clearly defined audience. Guided by our Content Marketing Playbook, we keep everyone on the same page.

With the best media contacts and smartest content, we help you craft the content that controls conversations and drives visibility and leads. As co-creators, we’re helping brands launch media hubs, magazines, video series, podcasts and other outlets.

See Examples

+ Media Relations

+ Channel Audits / Strategy

+ Social Listening

+ Competitive Benchmarking

+ Content Calendars

+ Crisis Communications

+ Content Strategy

+ Content Creation

+ Analytics & Reporting

+ Email Newsletters

Digital & Social Media

The real-time imperative is here and we’re helping brands stay ahead. Anchored by story, our digital teams guide you to make the right moves in the right channels at the right time. We design our strategies to achieve real business goals — not follow fads.

We don’t push you in head first. We begin by listening at a safe distance to pinpoint the efforts that bring the greatest returns. Our data-driven insights help you understand the patterns and priorities of the people that matter most to your business.

As digital natives, we were in this from the start. We create a road map that helps you navigate your media landscape and evolve your initiatives and investments to maximize your exposure across social sites, audience communities, influencer channels and online campaigns.

See Examples

+ Online Audits / Strategy

+ Social Media Strategy

+  Social Media Management

+  Monitoring & Measurement

+  Social Media Policies

+  Social Media Advertising

+  Native Advertising

+  Digital Platforms

Employee Engagement

It’s time to throw out the dusty corporate playbook and embrace the new way to connect and engage with your workforce.

The rules of internal communications have changed. So have the tools. You can’t force feed culture. Attention spans are shorter and workplace skepticism is at an all-time high.  Today’s employees want to be in the know—and in the now. The top-down corporate cascade has been replaced by a new living breathing dialogue that happens on the human level in hallways and handheld devices.

With change as the new mandate, leadership is communication. What today’s employees know, think and feel about their jobs, their role, careers and company can mean the difference between stressful mediocrity and true sustainable growth.

See Examples

+ Internal Communications

+ Mission, Vision, Values

+ Employee Handbooks

+ Events / Launches

+ Story-Sharing Campaigns

+ Videos, Signage, Awards

Presentation Training

+ Sales Training

+ Safety & Sustainability

LET'S TALK ABOUT TELLING YOUR STORY

About Us
We’re a story-driven communications agency helping companies and causes win through the art and science of compelling narratives.
Info@GoBraithwaite.com
215.564.3200
1500 Walnut Street, 18th Floor Philadelphia, PA 19102