Elevating voice, visibility and value through storytelling
E-book: Executive Social Media
For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Marketing Takeaways from Commencement Speeches
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
Ted Turner’s Media Legacy and Inventing 24-hour News
With CNN, Turner created a new reality for broadcast news – global and always-on.
Marketing 10,000 Steps
10,000 steps has become shorthand for hitting your fitness goals for the day. But the number was actually a marketing tactic created more than 60 years ago.
What Does the Zeigarnik Effect Mean for Marketing?
The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.
When Pitching New Ideas, Name Everything
Like it or not, once something gets an unofficial name, that’s how it’s referred to going forward.
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
Artemis II’s Moonshot
The Artemis missions show how to position an overarching initiative while highlighting key achievements and milestones – each more awe-inspiring than the last.
Emailing Costco’s CEO
Costco CEO Ron Vachris has earned a reputation for responding directly to customer emails he receives.
A Lackluster Burger Bite
The taste-test showdown reinforces how important authenticity is in marketing efforts – especially on social media.
Marketing for One
The rise in unaccompanied activities is a good reminder to think about who is influencing decisions around your product or offering – if there’s anyone at all.
How IKEA’s Marketing Team Capitalized on Punch the Monkey
Punch the monkey gave IKEA a marketing moment.
YouTube in a Museum
A new exhibit at London’s Victoria and Albert Museum showcases the first-ever video posted on YouTube in 2005.
Marketing Valentine’s Day Cards
Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.
Rancho Gordo and the Value Prop of Beans
Shifting audience preferences can present opportunities in marketing efforts. Make sure those changes don’t come at the expense of your central value prop and what customers expect from you.
Leveraging a Super Bowl Ad
Unless it’s highly time-sensitive or surprising, more exposure and touchpoints for a marketing push are rarely a bad thing.
The Story of a Snowstorm
Like all communications, weather forecasters are tasked with conveying the most accurate and impactful information to the most people at the right time.
Nike and the Story of the Swoosh
The iconic logo graced its first sneakers 55 years ago. Its humble origins have become the stuff of marketing legend.
Communications Lessons from Retiring the MetroCard
The longtime New York City transit fare card was officially retired at the end of 2025.