In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Today’s new remote reality demands new marketing tactics. Read our latest ebook for big ideas and practical strategies for engaging a virtual audience.
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.
In the hours before and after the two most exciting minutes in sports, people are talking about the hats.
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Today, executives play a critical role in an organization’s social media strategy – especially in the B2B space.
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.
Last week, the Inky ran a piece with a vital question that few ever thought to ask: How would Gritty fill out a hoagie bracket?
The next time you find a GIF that says it better than you could have said it yourself, thank Stephen Wilhite.
Numbers are meant to be purely objective with no room for interpretation. But that’s not how our brains work.
For companies like Netflix and HBO, the miniseries has strategic business benefits — and good takeaways for content marketing efforts as well.
Short on delivery drivers, Domino’s came up with a clever way to communicate with customers with a better context.
For just a moment during Super Bowl 56, the sta faded away – replaced by a slow moving, colorful QR code.
Do presidents have to eat their broccoli?
LEGO gives its customer service teams a lot of leeway to follow their own blueprint with each customer interaction – provided they stick to the FRKE principle.
Like any marketing initiative, the answer lies in the metrics.
You don’t have to have a retro product to tap into nostalgia marketing. All you need is something familiar and comforting to your audience that can be used in new ways to deliver value.