Elevating voice, visibility and value through storytelling
E-book: Executive Social Media
For executives and c-suite leaders, a robust social media presence is essential. Read our latest ebook for more on how the right leadership strategy on LinkedIn and other social platforms can elevate an organization and a brand.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
E-book: Crisis Communications
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Branding an Apple
In the late 90s, Honeycrisp apples kicked the popularity of U.S. name-brand varieties into high gear, joining the ranks of Galas and Pink Ladies.
Pre-flight Safety Stories
Pre-flight safety messages have become a defining brand feature for many airlines, reflecting an opportunity to infuse storytelling into otherwise mundane moments.
Paranormal Marketing Activity
Paranormal Activity used a smart rollout strategy and new digital tools to build buzz, leveraging social media to create demand for more screenings in more places.
IKEA’s Meatball Milestone
An iconic part of the IKEA experience is celebrating 40 years — the meatballs.
Maxwell House Rightsizes
There’s power in using recognized trends and data points to reinforce your value prop and the benefits you can deliver to your audience.
Jane Goodall and Scientific Storytelling
Jane Goodall is credited with changing how we think about chimpanzees – and making scientific research more relatable. Her use of emotion and narrative in presenting her research underscores the power of story in compelling audiences to think differently about a topic.
Social Listening Done Right
When social listening meets fast execution, even small brands can steal the spotlight.
Mary Kay Gets Real
“Is Mary Kay still around?” The direct-selling skin care and cosmetics marketer, is answering questions like this and more in its new campaign titled “Miss Conceptions.”
The Summer the NFL Turned Pretty
Even if you haven’t seen “The Summer I Turned Pretty,” you may have heard about it if you follow your favorite NFL team on TikTok.
Bombas and the Story of Socks
Bombas socks are far from the cheapest option. But the brand’s founders saw a need for more and better socks, and they built a value prop around making that matter.
AOL Hangs Up Dial Up
AOL has discontinued its dial-up offering, signaling the end of an era in internet history – and one of the most successful direct marketing campaigns of all time.
Taylor Swift and the Life of an Announcement
For the announcement of her 12th studio album, Taylor Swift did what no fan thought she would – she went on a podcast. For marketers, the strategy is a reminder that there are other mediums and platforms to share news beyond a traditional press release.
Booth Boots
The limited edition boots are cool, but their real marketing value is in the ability for both brands to reach new audiences.
Field Notes Finds an Audience
Field Notes notebooks have found an analog niche in an age of digital notetaking apps and tools. It has all the hallmarks of a beloved brand.
Marketing Scarcity – Middle Child and the Perfect BLT
For roughly a month every summer, the Philadelphia sandwich shop turns a simple summer sandwich (bacon, lettuce, tomato) into a marketing movement.
Higher Education Executive Thought Leadership
Higher education is a unique space for executive thought leadership. College presidents and deans are reaching a wide audience – they’re showing up for students, alumni, staff, faculty, and entire communities. And they’re doing it in a world where the future of education and work is shifting fast, new technologies are rewriting how we learn, […]
All-Star Promotion and Timing
Conventional wisdom says you only get one swing to make a big splash with an announcement. But big news typically warrants a broader strategy across channels and touchpoints.