What my business card says:
What I actually do:
Help our clients find their “why” by delivering them their “what” and developing a strategic plan for “how” they go out in the world and tell that story.
Started my career in sports marketing in the athletic department at my alma mater Penn State, and then transitioned into sales for a handful of years where I sharpened my client communication skills. Since then I’ve put my advertising degree to work and have garnered 5+ years of agency experience.
Most recent success:
Worked with a cross-functional agency team to help develop, plan, and execute a disease education campaign that’s changing the narrative on the care of patients living with schizophrenia.
Remind me to tell you the story about …
Being the finish line judge for the world’s largest organized goat race competition.
Book I recommend to clients:
“Start With Why” by Simon Sinek. His quote “People don’t buy what you do. They buy why you do it.” has always stuck with me and is applicable whether you’re selling packaged goods or B2B software solutions.
What I do for fun:
Golf and travel. The best trips combine both.
Penn State, BA in Advertising
Title of my autobiography:
“Swing Your Swing: In Golf and In Life”