What my business card says:

Social Media and Community Manager

What I actually do:

My day-to-day is filled with exciting stuff, like brainstorming campaign ideas, helping people spruce up their LinkedIn profiles, writing content calendars, analyzing data, staying on top of platform changes, and keeping tabs on what’s fresh in the world of social media.

Marketing pedigree:

I’ve been working in social media since 2010, first at a travel agency back when social media for brands was just taking off. Later on I ran social for a global engineering association, which had me thinking creativity about a very niche, technical topic. Along the way I’ve dabbled in website development, graphic design, blogs/newsletters, podcasts and more – lots of other disciplines that overlap with social.

Most recent success:

My first month on the job, we had a short time frame to put together a big presentation on social selling for a client’s annual sales meeting. Public speaking isn’t my biggest forte, so it felt daunting, but we pulled it off as a team and it was a perfect example of how the BC team really thrives on collaboration.

Remind me to tell you the story about …

That summer I worked on an organic farm in Northern Alberta. Or that time I was a “digital nomad” and traveled around the country for 18 months.

Podcast I recommend to clients:

Two podcasts: Cautionary Tales with Tim Harford, which is about big mistakes in history and how we can learn from them; and 99% Invisible, which delves into the impact of design choices on society. Both really get you thinking in a different way.

What I do for fun:

Swimming, reading, exploring the streets of Philly, DIY projects around the house, and getting my hands dirty at the local community garden! I also recently started piano lessons and love to rollerblade on the Schuylkill River Trail on weekends.

Education:

International Studies and French at Texas A&M University.