What my business card says:

Associate Vice President

What I actually do:

Dream up integrated, methodical communications strategies on behalf of clients that encompass earned, owned, paid and shared channels, with each working together to amplify their impact, build brand equity and achieve business objectives. Masterful communications produces impressive outcomes – and I can prove it.

Marketing pedigree:

Combining marketing communications experience on both sides of the agency-client aisle, I’ve supported award-winning, multi-dimensional campaigns for companies in a wide range of industries.

Most recent success:

Transforming a company’s approach to their communications strategy by placing a greater importance on metrics. Highlighting how prospects were entering their sales funnel through marketing and communications initiatives helped them prove how they were ultimately impacting the bottom line.  

Remind me to tell you the story about …

The time I had a Wall Street Journal reporter talking about wearing tin foil on his head.

Book I recommend to clients:

The Dark Tower series by Stephen King. King’s magnum opus is a masterclass in storytelling.

What I do for fun:

I spend my free time working on my green thumb and honing my skills in interior design and home renovation.

Education:

Bloomsburg University, BA in Mass Communications – PR, Minor in Marketing  

Title of my autobiography:

Say it with a Smile, and Other Ways to Spread Positivity