What my business card says:
Assistant Account Executive
What I actually do:
From bite-sized tweets to full-scale press releases, I partner with each of my clients in the formulation, construction, and eventual dissemination of their core messaging. Every brand has a story, and it’s my job each day to spread that story to members of the media, customers, clients, communities, and other stakeholders – all in pursuit of the strategic communication goals that matter most.
As a former college journalist, my first love was with the media side of the business, speaking directly to viewers and sharing the stories that mattered most to them. I soon discovered that, with a career in PR and marketing, I could apply those same storytelling skills to all types of businesses. And I never looked back! After spending some time doing in-house PR, I now find myself at an agency that encourages me to flex my creative muscles and constantly bolster my marketing toolkit.
Most recent success:
Helping to coordinate a comprehensive, six-state media strategy for the week-long expansion of Philly’s most beloved convenience store’s anniversary festivities.
Remind me to tell you the story about …
When I sat in Jim Gardner’s seat on the set of Action News and delivered a (fake) newscast.
Book I recommend to clients:
That Was Awkward: 7 Secrets of an Awkward Networker (written by Sean Hand, a La Salle grad and the Awkward Networker himself!)
What I do for fun:
Explore the Philly restaurant scene. Travel (preferably somewhere tropical). Binge watch procedural crime dramas. Drink too much coffee.
La Salle University, Bachelor of Arts in Communication (Public Relations & Interpersonal Communication concentrations) – Go Explorers!
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