What my business card says:
Executive Vice President
What I actually do:
As the head of our consumer practice, I specialize in making product launches, store openings and corporate marketing efforts all meet our definition of S.U.R.E.—simple, unique, relevant and easy to cover. How? By combining strategic thinking, creativity, strong writing, some great media contacts and a whole lot of time on the phone. When I’m not talking to the media you’ll find me focusing on employee engagement, crisis communication or non-profit work that combines my passion for communication with my passion for supporting important causes in the community.
Over a decade of experience creating stories worth spreading at Braithwaite. I’m a former journalist who caught the PR bug and have been with Braithwaite ever since. My nose for news has helped me land clients like Wawa, The Free Library of Philadelphia and Project HOME in local and national media over and over again.
Most recent success:
Launching a major food brand in Philadelphia through the city’s first edible press conference at City Hall. Even the mic was made of vegetables.
Remind me to tell you the story about …
Getting all the major Philadelphia media outlets to attend the launch of a new curriculum and art installation in the midst of a snow storm.
Book I recommend to clients:
“Made to Stick: Why Some Ideas Survive and Others Die” – it gives important insight into how the human brain works and important wisdom behind the art of creating messages that stick.
What I do for fun:
While running, reading and tennis keep me busy, nothing makes me happier than volunteering at our local animal shelter or meeting new four legged friends throughout the city.
English major with a double minor in journalism and Italian from Emory University.
Title of my autobiography:
“Communications with a Conscience”
How to reach me:
215-564-3200 ext. 121