Crisis Communications E-book: Crisis Management for Legal Teams
Brand reputation management matters more than ever.
When a crisis hits, corporate communicators should work in lock-step with legal teams to develop the right response.
Our latest e-book explains how lawyers and communications pros can partner to navigate threats to corporate and brand reputations.
The Role of Communication in Crisis Management
Experts in corporate reputation management all agree. Companies will be judged not by the issue or incident but by the speed, scope, credibility and quality of their public response — during and after the issue.
“No comment” in a high-profile crisis is not a strategy. It’s surrender.
Crisis Communication Strategies
Our e-book details the essential crisis management communication tools and what an effective crisis communications plan should include. Who it’s for: Law firms, in-house counsels, marketing and communications pros.
You will learn:
The definition of a crisis and why it matters to legal teams and communications pros
The new crisis mindset and the misconceptions leaders need to leave behind
The role of a communications partner as a legal ally, not obstacle
The 4 stages of a crisis and the one most crisis teams overlook
Writing an effective crisis communication statement for the most important audience
Elements of a crisis communications plan and who should own them
How to measure and manage corporate reputation before, during and after a crisis
The role of PR in crisis communication and what many agencies get wrong
Crisis communication case studies ripped from the headlines and past examples
As one of the top crisis communications firms in Philadelphia and beyond, Braithwaite Communications has proven experience in reputation management services, high-stakes issue management, crisis response, litigation support, and social media and digital marketing strategies.
Work With Us
Using our proprietary crisis communication model, our crisis team has partnered with organizations and legal teams to manage issues for corporations, health systems, manufacturers, retailers, nonprofits, financial service firms, industrial companies and educational institutions.