E-book: The Power of Podcasting
A Guide for Effective Brand Marketing
In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
Podcasting combines the power to reach large captive audiences with the intimacy and emotional connection of a personal conversation. Our e-book details what marketers, communications pros and brand leaders need to know about launching and executing an effective business podcast.
How to Launch a B2B Podcast
Podcasting combines the power to reach large captive audiences with the intimacy and emotional connection of a personal conversation. Our e-book details what marketers, communications pros and brand leaders need to know about launching and executing an effective business podcast.
In this e-book, you will learn:
The benefits of podcasting for business communication
The best formats and structures for effective B2B podcasts
How to create an inviting, conversational podcast
Lead-gen opportunities with podcasting
How to launch a business podcast
How to promote a B2B podcast
How to leverage podcast content across marketing channels
How to measure the impact and reach of a podcast