The industrial world has moved into the digital age.
Selling large complex offerings used to be about strong relationships based on personal trust. Still is, but so much more. Today the new B2B buyer’s journey is an erratic expedition that defies the predictable cadence of the traditional sales funnel. Today’s typical buyer is a corporate or government group comprised of six to 10 members, who chart their own path with an average of 12 online searches long before ever talking to a sales rep.
We help industrial companies survive and thrive in this new game by clarifying, modernizing and amplifying their brand value. Our story-based approach makes it easy for everyone to sell the same way — accelerating buying cycles with credibility, authority and trust. We work with your sales teams to get a clear picture of the real buyers and shift the focus of your story from features and benefits of your offering to the real-world challenges, interests and needs of your customers. It’s not only more meaningful, it can be measured.
Our industrial marketing agency group has worked with organizations of all sizes to help shape and evolve that story and the digital marketing tools that go with it. We’ve helped develop the collateral, print and digital campaigns and connections that support an evolved sales strategy. And as issues of safety, sustainability, and social responsibility have evolved, we help brands tell the bigger stories of positive impact they have on their communities, their employees and the world. We’re a full-service marketing agency in Philadelphia building and delivering next-level solutions.
- Public Relations & Crisis
- Branding & Graphic Design
- Content Marketing
- Digital & Social Media Marketing
- Internal Communications
We’ve built sound strategies to reach prospects through new channels including email marketing, social media engagement, valuable content marketing and hard-earned media exposure.