Braithwaite Communications Names Jason Rocker President 

Veteran Leader to Drive Growth and Digital Expansion with Agency’s Roster of National Clients  

Braithwaite Communications, the award-winning, integrated PR and digital marketing firm, announced today the appointment of agency veteran Jason Rocker to the newly created role of president, effective Jan. 1, 2024. 

Working closely with Founder and CEO Hugh Braithwaite, Rocker will oversee the agency’s growth and expansion in creating iconic campaigns that earn influence, enhance reputations and drive sustainable business impact. In addition, Jason will continue to have a large hand in operations, company culture and strategic direction.

“Jason has been my trusted copilot for the past quarter century, spearheading our evolution from a pure-play PR firm to a fully integrated digital marketing partner for leading brands,” said Hugh Braithwaite, founder and CEO. “His journalistic instincts, paired with deep business savvy, make him the perfect leader to steward our next exciting chapter of growth. No one has a better feel for the trends and trajectories of modern marketing and business transformation. He has a strong reputation for reading situations faster, positioning clients smarter and creating growth opportunities that others miss.”

Throughout his 24-year tenure with Braithwaite, Rocker has served as a trusted advisor to senior business and brand leaders across various sectors. His high-profile representations have included Chemours, Merck, FMC, Wawa, and countless other brands across industries and verticals. In his new role, he will oversee all aspects of Braithwaite’s business which spans Branding, Digital and Social Marketing, PR and Content, Media Influence and Employee Experience.   

“There has never been a more exciting time to be in the business of marketing,” said Rocker. “It’s an honor to help steer Braithwaite to the next level as we work together to rewrite the rules and roles of communications. We have, hands down, the most talented and agile team in the business, with huge momentum across multiple channels and markets. With our close collaborative culture and diverse and digital skillsets, our teams run circles around traditional agency models. We’ve never been in a better position to grow.” 

Rocker joined Braithwaite in 2000, and he quickly rose through the ranks to the role of agency principal. A former Capitol Hill reporter with a master’s degree in journalism, Rocker led some of the firm’s most successful early PR campaigns. He was instrumental in establishing the firm as a go-to partner in the financial and professional services sectors, leading brand launches, lead-gen campaigns and high-stakes issue management. Embracing the power and impact of digital, he helped pave the way for new and niche marketing services including web, digital content, videos, social media, display advertising, SEO and podcasting.  

About Braithwaite Communications 

For nearly 30 years, Braithwaite Communications has been producing iconic, story-led marketing campaigns that elevate the voice, visibility and value of leading companies and causes. Combining foundational storytelling with advanced digital, social and AI tools and techniques, the firm delivers the impact and results of a national agency with the attitude and expertise of a niche boutique. Our integrated services span the entire marketing spectrum, leading the way in key sectors including pharma, food, financial, industrial, professional services, retail, tech, energy, healthcare and hospitality.   

With strategic insights and clever creative, we craft branded stories that are simple, compelling and naturally sharable – in the markets and in the media and among staff and stakeholders. Core practice areas include branding strategy, lead gen, PR, crisis, content, creative, web, animation, video and digital and social media.