King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
Netflix has disrupted the entertainment industry several times over. Those reinventions actually track back to a consistent company vision.
When it comes to good content marketing, tone and empathy matter just as much as accuracy. Just ask YouTube’s favorite dad, Rob Kenney.
First-hand reflections and tips from one of Braithwaite’s first class of virtual interns.
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?
The challenges and hardships from the coronavirus are unprecedented. But throughout history, recessions and sea changes have proven to be breeding grounds for innovation.
Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
COVID-19 is reshaping the social media landscape. That’s creating opportunities for B2B brands with a social advertising budget.
On our latest episode of “Wrong Story Short,” Braithwaite team members discuss the wrong ways to think about search engine optimization — SEO.
You may recognize the “I Hate Steven Singer” billboards and might know what they’re selling. But you probably don’t know the marketing story behind them.
What marketing lessons can other brands learn from Coca Cola?
We look at lots of ads, sales decks and brochures in our line of work. Often, companies only list the details of their products and services.