Most states recognize the third Monday in February as a holiday. But what exactly they’re celebrating – and what they call it – is all over the map.
Good social content isn’t always about pushing a product or a perspective. Sometimes it’s about starting or joining a conversation that has meaning.
With big stories everyone is talking about, there are creative ways for brands in almost any industry to use smart marketing to join the party.
Facebook shaped how social media works (and how it makes money). If you’ve scrolled a news feed, scoped someone’s timeline, or liked a post today, you can thank Facebook.
There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
When you order a drink, you’re probably not thinking about the glass it comes in. But many restaurants have found that it has a big influence on who orders the drink.
Santa’s true origins are a mix of traditions and inspirations.
Amid its yearly “Wrapped” campaign, Spotify announced it was laying off 17% of its workforce. While the timing was scrutinized by many, the letter from CEO Daniel Ek is a worthy case study in the art of delivering bad news.
How did a show set in a bar help influence people to start using designated drivers to have a safer night out?
In a viral TikTok, a woman’s car caught fire, but her Stanley Tumbler in the front seat still had ice in it. Stanley saw the marketing opportunity and jumped at it.
Plenty of video projects are better suited for animation than live-action footage. And you don’t need 10,000 drawings or a vaudeville act to bring those projects to life.
Ring found a way to garner the publicity of a $1 million giveaway on a much smaller budget.
Halloween masks got a pop culture makeover thanks to smart marketing and licensing moves.
One minute that old department store is abandoned. Then you turn around, and suddenly it’s a fully stocked and staffed Spirit Halloween store.
Apple recently announced it would retire its Lightning charger after more than a decade as the brand’s default power block for phones and headphones.
There was a time when phone books were an essential marketing channel to reach local audiences.
It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.