While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Use this checklist to make sure your landing page is optimized to drive conversions and serve as a powerful lead-gen tool.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
The Post Office believes in Santa Claus. But that wasn’t always the case.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Founder and CEO Hugh Braithwaite recently had an article published in PRNews detailing how Chipotle’s focus on restoring customer trust was an essential element of its response to an E. coli outbreak in 2015.
In our latest e-book, our crisis communications team breaks down how communications pros and legal teams can work together to manage all aspects of a crisis.
Our Founder and CEO Hugh Braithwaite recently sat down with Everything-PR for a conversation about his 20-plus years running a communications agency.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
How one sentence can inform every decision your employees make.
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Believe it or not, President Trump is not the first president to contract the virus responsible for a global pandemic.
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”