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Feature: A Case Study in Effective Crisis Response
Sometimes we make the news, sometimes we’re in the news.
Founder and CEO Hugh Braithwaite recently had an article published in PRNews. “Rushing to Return to Normal After a Crisis is a Risky Move” details how Chipotle’s focus on restoring customer trust was an essential element of its response to an E. coli outbreak in 2015 and laid the groundwork for the company’s recent success.
The article includes insights from the latest Braithwaite e-book — Crisis Management for Legal Teams – Managing the Brand in Tough Times.