Wrong Story Short: Maximizing a Rebrand’s Impact

On the latest episode of “Wrong Story Short,” Braithwaite’s Jake Borer and Nicole Oronzio tackle the recent change from HBO Max to Max and detail Braithwaite’s services around client rebranding.

This episode discusses the ins-and-outs of the HBO Max rebrand, including why the rebrand is happening and the details of the change. It also dives into the importance of wide-spread company rebrands.

Braithwaite Account Supervisor Jake Borer offers some insights and industry knowledge on spotting when a rebrand is necessary and how to successfully update your organization’s story.

Braithwaite offers a wide range rebranding expertise and support, including public relations, crisis management, content marketing, internal communications, graphic design and digital & social media marketing. These diverse specialties integrate to provide strategy and support in creatively conveying your brand’s reimagined story.

What’s in this episode:

1:30 – The HBO Max rebrand to Max
4:28 – Changing more than your company’s logo or name
6:36 – Braithwaite’s approach to a rebranding project
8:08 – How Braithwaite addresses clients’ questions and concerns
8:58 – Knowing when a rebrand is the right next step for your business
9:57 – Launching a successful, extensive, and targeted rebrand