Cigna

July 30, 2025 by

As Cigna’s social media agency, we partner to create scroll-stopping posts and graphics while maintaining a distinct and engaging presence for each of their offerings.

+The Whole Story

The healthcare system must do better. We must do better. Change can’t happen overnight, but we commit to be a part of the solution to make it better for all of us.

“The social media landscape changes every single day. Our work with The Cigna Group shows that adaptability and innovation are key to driving engagement, capturing audiences and stopping the scroll in a medium where trends and attention are constantly shifting.”

Alex Dalgliesh, Executive Vice President

As Cigna’s social media agency, we partner to create scroll-stopping posts and graphics while maintaining a distinct and engaging presence for each of their offerings.

×The Whole Story

Services

Social Media Marketing
Animation
Motion Design
Ad Campaigns
Infographics
Social Media Strategy and Playbook
Competitive Audits
Reporting and Monitoring
Case Studies
Website
Industry Award Application Development

By the Numbers

1200+ Total Assets Produced Annually
1200+ Total Assets Produced Annually
500+ Campaigns
200+ Healthcare Expert and SME Spotlight Posts
20+ Wins on Social Campaigns

From Disparate Brands to Cohesive Story

The Cigna Group is a Fortune 15-ranked global health company with sub-brands including Cigna Healthcare, Evernorth Health Services and dozens more.

Health insurance companies must tread carefully on social. But The Cigna Group saw the potential in social media for building brand awareness, educating players on all sides of the health care industry, showcasing the innovative work they’re doing to improve the health and vitality of those they serve, and driving leads and business through targeted paid social media advertising.

Ensuring an Engaging Social Presence

With multiple brands each with their own presence on social media, The Cigna Group’s Social Media Center of Excellence (COE) needed an agile partner who could work across brands and keep up with high demand while delivering engaging social media content that would drive followers to the various brand websites.

We integrated ourselves with their team to dig into their brand awareness and drive website traffic for B2B and B2C audiences by enhancing Cigna’s social presence with aligned yet distinct strategies and messaging across relevant social platforms and brand profiles.

Revitalizing the Brand to Reach New Audiences

We breathed new life into The Cigna Group’s organic and paid social media content through a design-first approach to graphic and copy creation, leveraging the limited space and character counts of the social media platforms to tell impactful micro-stories that would stop the scroll.

As Cigna’s social media capital grew, we developed a playbook for internal stakeholders, establishing a single source of truth for the COE team’s goals and responsibilities, the organization’s overall social media strategy and the process to request social media content.

When the COE team needed help translating a national advertising and content campaign for The Cigna Group into an organic social media campaign, they came to us for strategic campaign ideation and implementation, content calendar development and graphic creation.

Leading the Conversation on Social Media

It wasn’t just the visual appeal that was elevated. The approach fortified The Cigna Group’s position as a thought leader in the healthcare space and put them at the forefront of the healthcare conversation on social media.

We made the success official through a strategic industry awards program that resulted in 20+ wins for social campaigns across The Cigna Group’s brands.