Braithwaite Communications

Story-Driven Philadelphia Marketing Agency

Synario

by

Previously known as Whitebirch, the brand behind a truly revolutionary financial modeling software was lost in the shuffle after being acquired by a larger, established corporation. Whitebirch had a unique financial modeling offering -- an innovative product with extremely powerful applications. But it needed a clear message, its own look and feel and brand story to set itself apart.
+The Whole Story

Synario

A Branding & Messaging Model for Lead Generation

“Synario was a unique challenge from a branding and design perspective. How do you take some of the most complex financial modeling software out there and make it easy to understand at a glance? Ultimately, we delivered a complete brand centered on a compelling website that highlighted our key messaging, engaged users and offered a compelling touchpoint in the sales process to drive business growth.”

Alex Caldwell
Vice President Creative, Braithwaite Communications

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Previously known as Whitebirch, the brand behind a truly revolutionary financial modeling software was lost in the shuffle after being acquired by a larger, established corporation. Whitebirch had a unique financial modeling offering -- an innovative product with extremely powerful applications. But it needed a clear message, its own look and feel and brand story to set itself apart.
×The Whole Story

Services

Brand Rename
Brand Story
Website
Brand Style Guide
Ad Campaign

Tying a Brand Story a Revolutionary Product

Whitebirch became Synario – an agile financial modeling platform, offering transformative intelligence that helps visionary CFOs achieve new levels of clarity, credibility and consensus. 

The response was immediate and long-lasting with increased media hits, more social engagement and more web traffic. 

Articulating and Demonstrating True Innovation

We didn’t just change the name. We helped develop a comprehensive and compelling sales message, a distinguished look and feel and an overall brand identity that resonates with the nonprofit, corporate and higher-education markets. 

We created a seamless transition plan for internal teams and go-to-market strategy focused on telling the new Synario story. The brand was ready for the spotlight. 

A Go-To-Market Strategy that Drives Leads

The launch of the new brand translated to real and immediate business growth. 

Within the first week of unveiling, the new brand message produced a plethora of qualified new business leads from relevant prospects in Synario’s target markets. In a matter of days, the sales team’s inbox was flooded with demo requests.