Devereux

July 27, 2026 by

For more than a decade, Braithwaite has been the go-to marketing and strategic communications partner for Devereux, one of the nation’s largest nonprofit organizations providing services, insight and leadership in the evolving field of behavioral healthcare and human services.

+The Whole Story

“Devereux has such a powerful and impactful story, and over our years of work together we’ve partnered with them to share their story through earned media, social media, targeted outreach, and powerful branding that showcases the heart of Devereux and the people they serve. It’s driven real change for the organization and the work they commit to each and every day.”

Sarah Promisloff Ross, Executive Vice President

×The Whole Story

Services

Branding
Collateral
Social Media
Digital Advertising
Brochure Design
Animation
Motion Design
Ad Campaigns
Infographics
Case Studies
Web Design

Establishing a Modern Brand

As the behavioral healthcare landscape evolves – and Devereux’s service lines and programs continue to expand – the nonprofit needed a new way to structure how it represented its continuum of care, highlight its brand and tell a unified and cohesive story.

We partnered with Devereux to develop a refreshed brand look and feel, including a new graphic mark and logo system, to help bring their story to life. The new visuals offer a modern yet inviting feel with bold colors that define and differentiate Devereux’s breadth of offerings at a glance.

Creating a Brand Hierarchy

Devereux’s brand refresh went beyond visuals. We helped create an organizational hierarchy that defines and delineates Devereux’s important work. The “branded house” structure clearly defines Devereux’s key business lines through a brand architecture that is a storytelling asset in its own right.

The updated brand represents a marked evolution that honors Devereux’s history while positioning the organization for future growth. The hierarchy creates distinct divisions and service lines that showcase Devereux’s expertise without losing sight of its breadth of services.

Reports that Tell a Story

We helped create this structure and design through a wide range of Devereux’s existing assets and collateral. Devereux’s reports now incorporate bold visuals and aligned styles, creating compelling visuals and storytelling that match the nonprofit’s important work.

Campaigns that Make an Impact

We partnered with Devereux to create digital advertising campaigns to promote recruiting efforts for both staff and foster parents. These campaigns are making a tangible, positive impact, driving thousands of “leads” with high clickthrough rates.

Bringing a Sub-brand to Life

We helped formalize and publicize Devereux Partners, the organization’s affiliation division, with a distinct story, dedicated web presence and supporting marketing collateral.