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Taylor Swift by the Numbers
Can you put a price on love?
For the Kansas City Chiefs and the NFL, it’s $331.5 million and counting.
That’s the estimated equivalent brand value the organizations have received this year thanks to the budding romance between Taylor Swift and Travis Kelce.
Equivalent brand value, or ad equivalency, is a measurement of how much a brand would have to spend for the same amount of media exposure.
It’s a go-to marketing metric often used to quantify the impact of PR and other earned media efforts.
The stat was published by Apex Marketing Group, which frequently puts out equivalent brand value metrics around trending stories. It’s a great way to be part of the conversation.