While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
How one sentence can inform every decision your employees make.
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.