Jim Gardner’s retirement announcement offers apowerful lesson in how to communicate a change — even when audiences might not want to hear it.
Creating the Pumpkin Spice Latte
20 years ago, the Pumpkin Spice Latte almost missed its shot.
Facebook, Meta and … BBQ Sauce?
Mark Zuckerberg recently announced Meta would become Facebook’s parent company. Why was there a bottle of BBQ sauce behind him?
Adam Grant Coins the COVID Crisis
Using psychology, research, and a catchy framework, Adam Grant was able to coin a term for the feeling many of us have had throughout the pandemic.
Understanding the Streisand Effect
The Streisand effect is the idea that when you attempt to hide, remove, or censor information, it often ends up increasing awareness of that information.
Selling a Product that Lasts Forever
Today, planned obsolescence is rather common – anyone who’s had to replace their iPhone after two years has experienced it. But it started with light bulbs.
Retweeting in Ancient Rome
Before there was TikTok, Twitter and even Myspace, there were Roman papyrus rolls.
How Monopoly Keeps Passing Go
Monopoly has known for decades that people were making up their own rules. But rather than push back, the company made it part of its marketing efforts.
Wrong Story Short: Sustainability Messaging Do’s and Don’ts
On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Why Did A&W’s Third Pound Burger Flop?
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
I Want My MTV!
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
The Magic of the Mister Softee Jingle
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
Wrong Story Short: Content Marketing and Community Focused Messaging
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker and Alessia Brunori discuss content marketing and the positive impact a community-oriented marketing campaign can produce.
Dinner Menus Go Digital
Restaurants are embracing QR codes to let diners access menus on their phones. It’s an exercise in balancing customer experience and marketing efforts.
The Business Case for Emojis
You can draw a direct line from the ancient cave paintings of the Iberian Peninsula dating back 64,000 years to the smiley face you used in your last text message.
Winning Storytelling Olympic Gold
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
Wrong Story Short: Rebrands and Knowing Your Audience
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
Moneyball for Marketing
More and more communications teams are turning to data analytics to maximize their marketing impact.