Spotify Wrapped has become a defining part of streaming music culture. But listeners weren’t fans of some of the changes made in 2024.
The Arecibo Message – Earth’s Interstellar Brand Launch
The binary code was designed to encapsulate what Earth and the human race are all about. In 1974, astronomers sent it in the direction of the Messier 13 globular cluster.
Dueling NASA Logos
NASA’s first and arguably most recognizable logo dates back to the agency’s founding in the late ‘50s. Today, it’s one of two visual marks that encapsulate NASA’s look and feel.
Print Goes Premium
Print publications have become something of a luxury item, like vinyl records or film cameras.
Goldfish Grow Up
Goldfish are now Chilean Sea Bass Crackers — an effort to attract a more adult audience for the famous snack.
Mailchimp Conquers Case Studies
When developing a good case study, it can be tough to find a framework that works for everyone involved. Mailchimp’s recent efforts hit on a smart case study tactic – creating awards.
Mozilla Gets a Makeover
You’ve probably heard of the web browser Firefox, but do you know the organization behind it? Mozilla’s recent rebrand is an attempt to correct that disconnect.
Free Biscuits and Breadsticks
Red Lobster is arguably most known not for shrimp or lobster, but another AYCE item – its Cheddar Bay Biscuits.
Campbell’s Skips the Soup
During a recent Investor Day event, Campbell’s announced a plan to officially change its name to “The Campbell’s Company.”
Should Your CEO be on TikTok?
Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.
Unpacking The Tiffany Problem and it’s Lessons for Marketers
Just because something is correct doesn’t make it compelling – or believable.
Dove Takes on AI with Updated Real Beauty Campaign
Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.
Coors’ Broken Billboard
When unique campaign opportunities pop up, the key is to creatively come up with an idea that can be executed in time to capitalize on the moment.
Heart Rate Monitors on Olympic Athletes’ Parents
Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.
The Ben & Jerry’s Flavor Graveyard
Ben & Jerry’s Flavor Graveyard shows how creativity, humor and nostalgia can create lasting customer connections.
Maintaining a Brand Amid Change
Philly coffee lovers are proud of La Colombe’s local roots. It’s no surprise Chobani’s $900 million acquisition of the company has gotten some attention. But the brands have taken smart steps to stay ahead of the narrative.
Out of Home Goes High Tech
Out-of-home advertising has long been a way to reach audiences where they’re at – but now it’s undergoing a decidedly digital evolution.
The Nonalcoholic Rise of Athletic Brewing
Athletic Brewing brought nonalcoholic beer to the masses by differentiating its product and aligning its values with its target audience.