As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The Subtle Marketing in GPS Apps
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
A Brief History of Harvey Balls
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
Why We Eat Popcorn at the Movies
The meet-cute story of popcorn and the movies is a lesson in knowing your audience and embracing new revenue streams.
The Fake Company Everyone’s Heard Of
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Last Call for Calibri – Microsoft Updates its Default Font
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.
The PR Campaign That Created Mother’s Day
It took a PR pro to make Mother’s Day happen. And it happened right here in Philly.
COVID-19 Lessons from Elvis’ Polio Vaccine
Elvis Presley influenced countless teenagers to get the polio vaccine. That’s a lesson in the power of influencers to inspire a little more action.
Why Streaming Platforms Are Copying Cable
Brands like Peacock, Crackle and Pluto TV are offering linear programming and commercials, proving the enduring value of some tried and true marketing tactics.
How Volvo’s Seatbelt Saved Lives – and Secured a Brand
With a new kind of seatbelt, Volvo had the long-term vision to create a story and reputation that would last decades.
Apple’s ‘I’m a Mac’ Guy Switches Sides
Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Cake Mixes, Fresh Eggs and a Marketing Legend
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Is Your Brand a Tenet or a James Bond?
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
How COVID-19 Changed Girl Scout Cookie Marketing
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
Hidden Messages on Mars – NASA’s Marketing Easter Eggs
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Oat Milk’s Journey to Your Coffee Cup
Oatly’s rise in popularity was driven by marketing tactics focused on a different audience.
Marketing Lessons from the Aunt Jemima Rebrand
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood’s Full-page Crisis Response
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.