On our latest episode of “Wrong Story Short,” we explore the topic of sustainability and how companies can better represent themselves.
Despite having a larger, better-tasting burger, A&W failed to account for the way consumers would interpret their sales messages.
Good marketing efforts take more than clever slogans and celebrity faces. Understand who your audience is and give them a clear call to action to make a greater impact.
Not every brand needs a jingle to reach its audience. But make sure your marketing efforts are focused on making it easy for customers to find you, especially when they’re ready to buy.
On our latest episode of “Wrong Story Short,” Braithwaite’s Allen Vickers, Jason Rocker and Alessia Brunori discuss content marketing and the positive impact a community-oriented marketing campaign can produce.
Restaurants are embracing QR codes to let diners access menus on their phones. It’s an exercise in balancing customer experience and marketing efforts.
You can draw a direct line from the ancient cave paintings of the Iberian Peninsula dating back 64,000 years to the smiley face you used in your last text message.
Sometimes it takes more than having the highest-performing product or service on the market to get the attention of your key stakeholders.
On this episode of “Wrong Story Short,” Braithwaite team members discuss what some brands get wrong about what their audience wants.
More and more communications teams are turning to data analytics to maximize their marketing impact.
You don’t have to wait until your 100th anniversary – or even your first anniversary – to create a meaningful news hook for an updated message or a new campaign.
Companies like Cinnabon put a major focus on fragrance, offering a good marketing lesson for all organizations.
As graduation season winds down, communications pros have another year’s worth of stellar speeches to mine for inspiration and techniques.
The differences in GPS app estimates and arrival times are heavily informed by the business and revenue strategies behind each offering.
Harvey Balls are a useful tool to lend a little analytical insight to qualitative information. Where’d that unique name come from?
The meet-cute story of popcorn and the movies is a lesson in knowing your audience and embracing new revenue streams.
The origins of the Acme company in countless Looney Tunes cartoons has lessons for SEO and branding that stands apart.
Choosing a default font is the ultimate exercise in pragmatic design. Microsoft is taking the right steps to test new fonts and solicit public feedback.