Candy Land was created and marketed to solve similar challenges to what many parents are facing today.
How a Pandemic Reinvented Kleenex Marketing
Kleenex’s brand was rewritten by an early example of A/B testing.
Why “Stay Home” Beats Social Distancing
Social distancing is a new term to most people, and many didn’t know how to interpret it. Stay Home, on the other hand, offers a clear directive and a compelling call to action.
Is Coronavirus Really Hurting Corona’s Brand?
Corona’s marketing team is fighting faulty survey data and misleading headlines with hard sales numbers and a little bit of trust in their customer base.
Natural Light Gets a Refreshing Update with Naturdays
Keeping up with consumers’ changing tastes means not forgetting the customers who made you successful in the first place.
Why Doritos, Diet Coke and Cadbury are Using Wordless Logos
Some of the world’s most recognizable brands have recently taken to tweaking their established identities to send a different message to their audiences.
The Marketing Lesson in the Sprinkles vs. Jimmies Debate
What do you call those little sugary ice cream and cake toppings? In marketing, the importance of using the right words goes beyond tomayto, tomahto.
How the Dove Real Beauty Campaign Set a New Standard
Marketing has a reputation for presenting an ideal (and often unrealistic) version of the world. More than a decade ago, an ad for soap offered another way.
The Story Behind Flamin’ Hot Cheetos Marketing
Lots of people assume that the best marketing ideas can only come from professional marketers. Richard Montañez is proof that’s not always the case.
VW’s Electrifying New Marketing Push
Most brands would never consider marketing campaigns focused on past failures. Yet that’s exactly what Volkswagen is doing.
Marketing Put the Philly in Philadelphia Cream Cheese
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
Why LaCroix Fell Flat with Consumers
LaCroix’s recent dip in sales offers lessons in maintaining a brand after making a marketing splash.
Why is the Financial Times Pink?
In 1893, The Financial Times started printing on light salmon-pink paper. It was the most significant branding step the company would ever take.
Marketing The Buck Club – A Golf Course that Doesn’t Exist
The Buck Club, with no members and no course, is one of the most talked about locations in the entire golfing community.
How Octavius Updated His Brand After the Ides of March
When Octavius changed his name to Augustus, the rebrand sent a powerful message about how he planned to rule the Roman Empire.
Why Netflix Spent $25 million on its Roma Oscars Campaign
Netflix’s $25 million Oscar campaign for its film Roma shows how even great brands have to work to stand out for industry awards.
How Mastercard Keeps Its Brand Fresh and Current
With a loyal customer base and a global name, Mastercard’s choice to update its logo keeps it fresh and relevant for the digital age.
Why is Branding Important? 3 Brand Strategy Lessons from Coca-Cola
What marketing lessons can other brands learn from Coca Cola?