In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Why People Hate Redesigns
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
Media Lessons From the Kennedy/Nixon Debate
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Edward Bernays and Why We Eat Bacon for Breakfast
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Mac & Cheese for Breakfast?
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s Branding Comes up Short Against Zoom
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.
Capturing Life in a Day
Kevin Macdonald’s “Life in a Day” offers an important reminder for B2B brands. There’s the power in stories that make room for more voices.
King Arthur Flour’s Marketing Starter
King Arthur Baking Company’s recent rebrand and customer service efforts have shown that during a pandemic, its ingredients and its story are essential.
Washington’s NFL Crisis Response Comes Up Short
Calls for Washington to change its football team’s name have been around for 50 years. Why wasn’t the team better prepared?
‘The Magic of Macy’s’ Is Real for Employees
Macy’s has always believed in magic. The department store’s use of magic as a marketing tool works for customers and employees alike.
How TED Talks Went Virtual
TED’s first virtual conference has lessons worth spreading for brands looking to make a remote connection.
RIP Milton Glaser, the Designer Behind the I ♥ NY Logo
Milton Glaser is behind some of the most iconic images and branding styles of the last several decades. But he’ll be best remembered for his I Heart NY logo.
Netflix’s Vision Makes it Recession-proof
Netflix has disrupted the entertainment industry several times over. Those reinventions actually track back to a consistent company vision.
NASA’s Fatal PowerPoint Slide
On Feb. 1, 2003, NASA’s Space Shuttle Columbia disintegrated as it reentered Earth’s atmosphere, killing all seven crew members aboard. Investigators attributed the tragedy, in part, to a surprising culprit – a poorly designed PowerPoint slide.
Michael Jordan, “The Last Dance” and B2B Marketing Tactics
ESPN’s new docuseries showcases the power of connecting your offering to the right industry players.
I Love Lucy’s Virtual Marketing Lessons
What can “I Love Lucy” teach companies today about communications in a post-coronavirus world?