Apple’s Get a Mac commercials show the power of archetypes in marketing — and the risks of letting a spokesperson stand in for that archetype.
Cake Mixes, Fresh Eggs and a Marketing Legend
Marketing is the secret ingredient in successful cake mixes — but not for the reason many people think.
Is Your Brand a Tenet or a James Bond?
Movie studios had a tough choice to make in deciding whether or not to push new releases during the pandemic — they’re not the only ones.
How COVID-19 Changed Girl Scout Cookie Marketing
With door-to-door sales on pause this year, Girl Scouts have had to get creative to close cookie deals, opting for a decidedly more digital strategy.
Hidden Messages on Mars – NASA’s Marketing Easter Eggs
The parachute that shepherded the Mars Perseverance rover into the Jezero Crater had a secret message that shows the power of Easter eggs in marketing.
Oat Milk’s Journey to Your Coffee Cup
Oatly’s rise in popularity was driven by marketing tactics focused on a different audience.
Marketing Lessons from the Aunt Jemima Rebrand
Aunt Jemima is now the Pearl Milling Company. The rebrand has useful lessons for companies updating how they present their offerings.
Robinhood’s Full-page Crisis Response
Robinhood harnessed the power of the full-page ad responding to the first big corporate crisis of 2021.
Why Some Advertisers are Sitting Out the Super Bowl
Several big brands aren’t running a Super Bowl ad this year. The reason? Blame fewer Super Bowl parties and the ever-growing influence of social media.
Shutterstock’s 2021 Design Trends – Good Content Marketing in Action
Shutterstock’s 2021 Creative Trends report is chock full of design insights. But the true marketing inspiration lies in the report itself.
Better Brainstorming: Finding Good Ideas with a Remote Workforce
Brainstorming isn’t about waiting for inspiration to strike. It’s an active process of uncovering good ideas. And it matters more than ever when teams are working remotely.
Pfizer’s New Logo and the Risks and Rewards of a Rebrand
While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Why Wasabi Oreos Exist
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Spotify Wrapped and the Rise of the Year-end Recap
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Tony Hsieh’s Lasting Impact on Values at Zappos
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Southwest Keeps it Simple
How one sentence can inform every decision your employees make.
Macy’s Parade Reroutes the Narrative
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The History of the Hashtag
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.