While Pfizer’s using its moment in the spotlight to update its logo and brand, Coca-Cola’s unchanged branding highlights the power of consistency.
Why Wasabi Oreos Exist
There’s a marketing lesson in why the mad scientists at Oreo keep pushing for new and more outrageous flavors.
Spotify Wrapped and the Rise of the Year-end Recap
Spotify Wrapped and other year-end recaps are a lesson in the power of customer and industry data to engage audiences and pull in positive PR.
Tony Hsieh’s Lasting Impact on Values at Zappos
Tony Hsieh left some big shoes to fill. The former Zappos CEO’s impact on how organizations approach company culture may be just as significant as his success in the world of online retail.
Southwest Keeps it Simple
How one sentence can inform every decision your employees make.
Macy’s Parade Reroutes the Narrative
Macy’s found a Great White Way to gain a little PR traction with its curtailed Thanksgiving parade.
The History of the Hashtag
The octothorpe has come a long way and offers powerful lessons in the role customers play in defining how your product gets used.
DuckDuckGo’s Branding Takes on Google
Don’t call DuckDuckGo a search engine. It’s a privacy company — that also happens to have really strong branding.
Do Political Yard Signs Make a Difference?
Measuring the impact of political yard signs starts with understanding what they’re designed to do in the first place.
Trick or Treat for UNICEF’s Staying Power
Trick or Treat for UNICEF is going all-virtual this year, continuing a 70-year campaign to connect UNICEF’s mission with a beloved annual tradition.
Swag and Giveaway Ideas for Your Next Virtual Event
In a world gone remote, it’s harder than ever to give stuff away. It’s forced companies to rethink what their audience wants and what they have to offer.
Why People Hate Redesigns
There’s a reason our gut reaction to a new design is often negative. Chalk it up to the “endowment effect.”
Media Lessons From the Kennedy/Nixon Debate
The first-ever televised debate between JFK and Richard Nixon is a crash course in media training.
Edward Bernays and Why We Eat Bacon for Breakfast
Meet Edward Bernays — the man responsible for your bacon egg and cheese.
Marketing Lessons from an Old McDonald’s Burger
A 24-year-old hamburger prompted a lackluster response from McDonald’s. The fast food chain should know better by now.
The Epic Scale of Windows 95 Marketing
Before there was Steve Jobs in a sleek black turtleneck, there was Bill Gates awkwardly dancing to The Rolling Stones.
Mac & Cheese for Breakfast?
Kraft’s recent push for parents to serve Mac & Cheese at breakfast shows how the right survey question can create a powerful and relevant news hook.
Google’s Branding Comes up Short Against Zoom
Google’s overlapping video conferencing tools show just how significant better branding can be in showing users how to use specific products.