When Goldman Sachs bankers lost free coffee privileges, Cometeer saw a marketing opportunity.
Marketing Lessons from the Trapper Keeper
Who would have thought a folder holder would be a mega hit?
The Frequency Illusion
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Philly’s Favorite Potato Chip
A brand isn’t what you say it is – it’s what they say it is.
Marketing Good Merch
Homefield Apparel has differentiated itself from a crowded field of college sports merchandisers.
Yahoo! Internet Life – A Magazine About the Internet
Yahoo! Internet Life was a print magazine highlighting the growing internet culture in the late 1990s.
Casper Will Pay You to Sleep
Content marketing is expanding into new formats all the time – white papers, video, podcasts, and now even job listings.
Phillies’ Noah Syndergaard Trade Lights Up Twitter
Noah Syndergaard’s Twitter antics after he was traded to the Philadelphia Phillies has lessons for any brand looking to introduce itself to a new audience.
Gerard Huerta and Logos that Last
In today’s oversaturated digital landscape, standing out is more important than ever. Huerta’s portfolio offers a great place to start for inspiration.
Selling a Smile
While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
Why the Beanie Baby Bubble Burst
Marketing lessons behind the rise and fall of everyone’s favorite ’90s stuffed animal.
Editing the Declaration of Independence
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
Glenlivet’s Whisky Crisis
Whisky-maker Glenlivet found a way to stir up a little positive PR around a recent grocery store pricing mix-up.
The Powerful Story of Juneteenth
The events we choose to celebrate and commemorate impact how we perceive them.
How Retailers Kept Father’s Day Alive
Father’s Day only happened once organizers stopped squabbling like siblings.
Happy Meal Marketing
McDonald’s realized that it could draw in even more customers by appealing not to those making the purchases, but the people influencing those individuals.
Heinz Tries to Broker A Deal
Heinz created a marketing campaign to tackle the grave injustice that is 10 hot dogs, 8 buns.
Apple Powers Down the iPod
20 years ago, it revolutionized the music industry. Now, Apple is discontinuing production on the iPod Touch.