Wrong Story Short: How Brands Can Create a Podcast

On this episode of “Wrong Story Short,” Braithwaite’s Sarah Promisloff Ross and Joe McIntyre discuss how businesses and brands can create a podcast, who should create a podcast, and what it takes to podcast successfully.

When it comes to podcasting, it can seem like there are so many options that it would be impossible for a brand or business to create one and be successful. Not true.

Brands both big and small, B2B and B2C have created successful podcasts. With the right angle or story to tell, any business can create a podcast that, while it probably won’t sit atop the charts of Apple Podcasts, can reach a target audience and make an impact.

Joe is our resident podcast expert at Braithwaite. He’s helped a number of our clients develop their own podcasts, from recording and editing to even serving as the host for some of them.

What’s in this episode:
2:15 – Today’s podcast landscape
4:15 – The first step of starting a podcast
5:30 – Audience identification: the most important part
7:15 – Steps to develop a podcast before pressing record
8:30 – Re-purposing a podcast
11:15 – What tools, equipment and skills do you need?
13:10 – How important is music on a podcast?
15:15 – Choosing a podcast host
17:50 – How frequently should podcasts be distributed?
20:45 – Is it difficult to host a podcast?
23:15 – Using a podcast as an employee engagement tool
24:30 – The value in podcasts of all kinds