The average person lives 26,826 days. But how else can you measure a human life?
Marketing Put the Philly in Philadelphia Cream Cheese
Philadelphia Cream Cheese has never been produced, developed or packaged in Philly. So why’s it called Philadelphia Cream Cheese?
The Marketing Behind Minty Toothpaste
There’s a reason most toothpaste is mint-flavored – and it has almost nothing to do with keeping your mouth clean.
Ted Turner’s Media Legacy and Inventing 24-hour News
With CNN, Turner created a new reality for broadcast news – global and always-on.
Marketing 10,000 Steps
10,000 steps has become shorthand for hitting your fitness goals for the day. But the number was actually a marketing tactic created more than 60 years ago.
What Does the Zeigarnik Effect Mean for Marketing?
The Zeigarnik effect suggests that people remember unfinished or uninterrupted tasks better than completed ones.
How NASA’s Marketing Strategy Got Us to the Moon
Many don’t realize the role NASA’s bold marketing strategy played in making Neil Armstrong the first human ever to set foot on another world.
Artemis II’s Moonshot
The Artemis missions show how to position an overarching initiative while highlighting key achievements and milestones – each more awe-inspiring than the last.
Marketing for One
The rise in unaccompanied activities is a good reminder to think about who is influencing decisions around your product or offering – if there’s anyone at all.
YouTube in a Museum
A new exhibit at London’s Victoria and Albert Museum showcases the first-ever video posted on YouTube in 2005.
Marketing Valentine’s Day Cards
Valentine’s Day has evolved over the centuries, reflecting shifting perspectives and priorities of the societies that celebrate it.
Rancho Gordo and the Value Prop of Beans
Shifting audience preferences can present opportunities in marketing efforts. Make sure those changes don’t come at the expense of your central value prop and what customers expect from you.
Leveraging a Super Bowl Ad
Unless it’s highly time-sensitive or surprising, more exposure and touchpoints for a marketing push are rarely a bad thing.
The Story of a Snowstorm
Like all communications, weather forecasters are tasked with conveying the most accurate and impactful information to the most people at the right time.
Best of 2025
As 2025 comes to an end, we’re looking back at the top #LongStoryShort newsletters of the year. Thanks for reading, and happy holidays from the Braithwaite team!
Color(s) of the Year
Picks for 2026 color of the year reveal as much about the brands promoting them as the color trends and design landscape.
Spotify Wrapped Dials Up Coverage
There’s one new data point in the annual Spotify Wrapped feature that’s getting more attention in coverage and on social media – listening age.
The Marketing Origins of Friendsgiving
Where did Friendsgiving come from? Not surprisingly, it was a brand campaign that pushed Friendsgiving into the mainstream.