As social media platforms adjust their algorithms to better meet their own business goals, the landscape of social media metrics and KPIs is changing.
Spicing Up Content Delivery
“It’s the show with hot questions, and even hotter wings.” That’s the tagline for Hot Ones, a talk show where celebrities are interviewed while eating a row of chicken wings. But there’s another twist: the wings get progressively spicier as the show goes on. By the end of the interview, the guests are often sweating, chugging […]
Should Your CEO be on TikTok?
Executive social media has become a powerful channel for brands. Learn about a recent success and key insights from the latest Braithwaite Communications ebook.
Unpacking The Tiffany Problem and it’s Lessons for Marketers
Just because something is correct doesn’t make it compelling – or believable.
Dove Takes on AI with Updated Real Beauty Campaign
Every industry will grapple with AI in its own way. Dove’s campaign takes a challenge and turns it into an opportunity to own a position and stand out from the competition.
Heart Rate Monitors on Olympic Athletes’ Parents
Unique sources of data are more accessible than ever. It just takes a creative marketing application to turn them into an exciting storytelling tool.
How House of the Dragon Added Fuel to its Marketing Fire
To promote the latest season of House of the Dragon, HBO pulled out all the stops – including a dragon on the Empire State Building and some clever digital assets.
Can You End a Sentence With a Preposition? The Debate Heats Up
From “aint” to emojis, language is constantly evolving. But what does ending a sentence with a preposition do your message?
The Power of Absolut’s Evolving LGBTQ+ Marketing Efforts
Absolut has become an icon in the LGBTQ+ marketing space, in large part because it has evolved its campaigns to reflect a changing society and its changing brand.
How Duolingo Uses ‘Unhinged Content’ on Social Media to Gain Exposure
Duo the Owl is quite the online celebrity with 11.8M followers on TikTok.
With its Icons Campaign, Airbnb Stays Top of Mind with Audiences
Airbnb is using its Icons campaign to make sure customers think of them when they’re ready to book their next getaway experience.
Campbell’s Warms Up its Value Prop
Campbell’s has been selling soup for a long time. The company hit on a new value proposition for a recent campaign.
Thinking, Fast & Slow
It took a career’s worth of data for Daniel Kahneman to prove that people don’t use data to make decisions.
Facebook Turns 20
Facebook shaped how social media works (and how it makes money). If you’ve scrolled a news feed, scoped someone’s timeline, or liked a post today, you can thank Facebook.
Barilla’s Pasta Playlists
There’s power in reaching your audience beyond the traditional earned, owned, paid and social channels. For most brands, Spotify sounds like an interesting place to start.
Marketing the Tank Museum
The Tank Museum has more than half a million YouTube subscribers. That’s more than the Metropolitan Museum of Art and the Louvre.
E-book: The Power of Podcasting
A Guide for Effective Brand Marketing In our latest e-book, our podcasting group shares why podcasting is one of the most effective new mediums in the modern brand arsenal.
Marketing Designated Driving
How did a show set in a bar help influence people to start using designated drivers to have a safer night out?