Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
What is Cunningham’s Law? (Wrong Answers Only)
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
The Rise of Stanley Tumblers
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
Building A Big Game Narrative
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Hiring During Burrito Season
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
ChatGPT Tells a Story
ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
Christmas Window Shopping
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Turbulence at Twitter
Turbulence at Twitter is likely to continue for some time. Here are three steps to take now.
The Marketing Heft Behind Fat Bear Week
People from around the world vote for the fattest bears in a weeklong run of bear-to-bear matchups, bringing widespread attention to a remote Alaska park.
The Frequency Illusion
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Yahoo! Internet Life – A Magazine About the Internet
Yahoo! Internet Life was a print magazine highlighting the growing internet culture in the late 1990s.
Casper Will Pay You to Sleep
Content marketing is expanding into new formats all the time – white papers, video, podcasts, and now even job listings.
Selling a Smile
While the smiley conveys happiness to most people, its meaning has always been open to interpretation.
Editing the Declaration of Independence
“We hold these truths to be sacred and undeniable…” That was the original line in the Declaration of Independence – before a team of editors got their hands on it.
LinkedIn Recruits a New Image
One social network is getting a lot of attention lately (looking at you, @elonmusk), but another has been quietly working to reshape its image in a less drastic way.
Fender’s Fresh Marketing Tone
Music brands like legendary guitar maker Fender have faced something of a pandemic paradox when it comes to attracting new players.
Marketing Planet Earth
Earth Day has endured for more than 50 years thanks to smart branding and an all-in awareness campaign.
Bananas Baseball Marketing
At a small stadium in Savannah, Georgia, America’s pastime is alive and well.