It’s no surprise brands hopped on the “seemingly ranch” trend. But how quickly and effectively many pulled it off marks a new era in social media engagement.
Can a marketing campaign be too effective? Ask the 1974 Cleveland Indians.
Today, Google’s role has shifted to being one of several channels as users and brands have taken to other platforms like Facebook, YouTube and Reddit.
We can all learn a few marketing lessons from Mother.
Streamberry, the fictional Netflix equivalent in the Black Mirror universe, exists in real life as a smart promo from the show’s marketing team.
The new film offers up a dream-house-sized dilemma for the filmmakers and marketers: What should a Barbie movie look like in 2023?
Savvy marketers know that you don’t have to wait for an anniversary to use milestones as a marketing lever.
We’d rather correct someone than answer their question. This phenomenon is known as “Cunningham’s Law.”
How the trendiest drink vessel went from camping and construction crowds to 184 million views on TikTok.
Marketing and comms are about finding storylines and anecdotes that compel people to take action – whether that’s buying a new product or tuning into the Super Bowl.
Chipotle’s hiring push is a smart move that takes a page from the content marketing playbook and applies it to recruiting.
ChatGPT made headlines for its ability to produce plausible responses when presented with a question or a prompt. The output is often surprisingly realistic (if a bit robotic).
People who seek out the Macy’s displays during the holidays aren’t looking for a specific toy. They’re looking for a feeling that only truly iconic marketing efforts can provide.
Turbulence at Twitter is likely to continue for some time. Here are three steps to take now.
People from around the world vote for the fattest bears in a weeklong run of bear-to-bear matchups, bringing widespread attention to a remote Alaska park.
You hear about something new – a restaurant, a TV show, whatever. All of a sudden, you start noticing references to that thing everywhere.
Yahoo! Internet Life was a print magazine highlighting the growing internet culture in the late 1990s.
Content marketing is expanding into new formats all the time – white papers, video, podcasts, and now even job listings.